Agency

The digital world has given manufacturers new ways to engage consumers, but online direct-to-consumer models are a mixed bag. Which ones actually work?

There is no doubt we live in a post-factual world and that is as true of marketing as the news media. We have more data than ever on what people do but we rarely try to understand it. Instead we leave interpretation to algorithms, AI and machine learning. We assume that the results are valid and the resulting actions correct.  by Nigel Hollis

Grocery shoppers scan a number of channels to find the best way to save a buck or two. And while digital is a big component of how they find and research such deals, many still take the traditional route—circulars.

The ANA (Association of National Advertisers) announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).

There’s no question that video is and will continue to be the preeminent media format; all media types, regardless of where they began, now play in the video space, and consumers’ collective appetite for it isn’t slowing down. 

Twenty-five years after the release of the bestseller “Men are from Mars, Women are from Venus,” the debate over how and why men and women are different and what that means for their roles in society is far from settled.

2018 Hispanic Public Relations Association/Los Angeles Chapter Board of Directors has been annouced. Serving as HPRA/LA President this year is Stephen Chavez, owner of PR consultancy ChavezPR. Chavez served as National HPRA President in 2013-2014 and had been on the national board of directors since that time.

The consumer packaged goods sector faces tough hurdles in 2018. That’s mainly because of long, steady shifts in consumer preferences. But new players are disrupting the market as well, as are changes in the distribution channel.

It is common knowledge that US consumers fill their waking hours with media usage. But how people split up their media time may surprise you.

More than 18% of Americans identify as Hispanic or Latino, the nation’s second largest racial or ethnic group. But two trends – a long-standing high intermarriage rate and a decade of declining Latin American immigration – are distancing some Americans with Hispanic ancestry from the life experiences of earlier generations, reducing the likelihood they call themselves Hispanic or Latino.

Backslash, the cultural insight studio powered by global advertising agency TBWA Worldwide, released its Pre-Trends for 2018. Part vision, part research, part expert interviews, each Pre-Trend is rooted in evolving cultural shifts with business and cultural implications to impact 2018.

What will social video look like? Is “peak TV” past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we expect to unfold in 2018.

In 2017, I made a big shift.  I moved out of the ad and marketing tech space and became a more traditional mainstream tech marketer.  In doing so, I realized the adtech and martech industries are in a bit of a pickle — a fact that only becomes crystal-clear when you remove yourself from the day-to-day of it all.  by Cory Treffiletti , Featured Contributor

At a client dinner last week in Amsterdam we turned from talking digital transformation and customer experience to a more future-oriented topic:  What’s going to happen in the next 20 years? It was a great group, including some of the most visionary companies in the Benelux.  By George F. Colony – Chairman of the Board, Chief Executive Officer

In this five-part series, eMarketer co-founder Geoff Ramsey sits down with top marketers around the world to discuss the the most daunting challenges they face, and how they are addressing those challenges.

Who is going to win the race to digitally transform the world’s informal economy?

When I got into the business of multicultural marketing, at the turn of the millennium, the need to target multicultural segments seemed like a no-brainer.  In the 2000 census, Hispanics surpassed blacks as the nation’s largest minority group.  As we observed what came to be called “the browning of America,” our job as multicultural marketers was to evangelize, and to convince those laggards in corporate America of the imperative to reach out to different ethnic groups.  By David Morse / New America Dimensions

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report for our readers.

Available for download.