Agency

Velocidi was founded on the knowledge that marketers are struggling to translate data into actionable insights. Still, we wanted to know exact scope of the problem, and research more deeply the specific challenges associated with being a data-driven marketer. To that end, we commissioned Forrester Consulting to study the current state of marketers marketing intelligence initiatives and find out what makes them successful, and what causes roadblocks.

Facebook and Google command most of the money now being funneled toward video advertising  There’s no doubt that content publishers are struggling with the ongoing dominance of the digital advertising ecosystem by Google and Facebook. And while the embrace of video content—and the higher ad revenues expected to attend the format—was bandied as a possible solution to their problem, the reality is that the duopoly has extended its dominion well into the realm of digital video.

Americans are exposed to up to 10,000 advertisements every day (link is external), a number that is rapidly growing with the increase of advertising channels and new technology.  Businesses need to advertise in multiple mediums to reach consumers during their everyday activities, whether it’s watching TV, reading a magazine, or browsing on social media.

Geometry appointed Amy Gómez as the new North American Senior Vice President, Cross-Cultural Marketing.

On Monday I posted about how Subaru managed to grow  while making industry-leading margins. In pulling together the case study I could not help but reflect that while my attention focused in large part on the advertising there were many factors that led to Subaru’s success, not just an emotionally engaging ad campaign.  by Nigel Hollis

Less than a decade ago, most consumers could not have imagined the plethora of ways they’d have to engage with content. But the rise of technology and smart devices has opened the media option floodgates and consumption and old habits have changed accordingly. Engagement with AM/FM radio has not been immune to these changes. Now, with the click of a button, consumers can access their favorite radio station in sunny San Diego, listen to weather updates in New York or listen to pop music walking to school in Denver.

Fusion Media Group (FMG) announced plans for international expansion into Latin America through a new multi-platform agreement, spanning digital and television, with Grupo Televisa S.A.B. Televisa has acquired a license to the brands and content from FMG’s collection of digital publications for Mexico and will launch a new FUSION branded 24-hour cable network in Spanish.

Herb Scannell, the recently appointed CEO of mitú, announced a new long-form development, production and talent team to be led by accomplished creative executive David Ortiz.

The Marketing Word of the Year, according to the ANA (Association of National Advertisers) has something a bit, well, artificial about it.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Lauren Fisher and Paul Verna discuss the relationship between programmatic ad buying and the complex, fragmented connected TV space.

We invite brands into our lives to provide the products and services we need. And in this connected, switched-on world, we expect them to be available to us whenever and wherever we want. Yet this creates tension: exactly when and how are brands welcome to add value? Too often, consumers feel stalked and overloaded with advertising, messaging, reminders and push notifications. How can brands streamline, to target only the moments people are most receptive to them?

As our nation faces an avalanche of sexual predatory accusations across numerous professions including our very own media industry, we should take note of our circle of influence between associates and agency-client relations.  By Gaby Alcantara-Diaz – Semilla

The Healthy Americas Institute of the National Alliance for Hispanic Health (the Alliance) released a survey of attitudes toward health care in the Hispanic community. In addition to providing insight on the Hispanic community, the survey was sufficiently powered to allow meaningful comparisons with the perceptions of non-Hispanic whites and non-Hispanic blacks.

Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10th anniversary and being named the U.S. agency of record (AOR) for Ana G. Méndez University System (AGMUS

Consumers have more screens in the home than ever before, which allows cross-platform video advertising to have more reach. But today’s fragmented media landscape makes it more difficult to capture consumers’ attention. eMarketer’s Sean Creamer spoke with Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.’s media planning division), about how marketers can create more engaging, immersive video advertising campaigns that utilize all of the screens in consumers’ homes.

GroupM updated its ad investment forecasts for 2017 and 2018. Globally, GroupM anticipates growth of 3.1% this year and 4.3% in 2018, an increase of $23B next year.  

Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising has now caught up with digital adspend.

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.

Estrella Jalisco announced an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, to partner with the Mexican Soccer Federation (Federación Mexicana de Fútbol, FMF). As part of the agreement, Estrella Jalisco becomes the Official Beer of the Men’s Mexican National Soccer Team (MNT) throughout the annual U.S. Tour of El Tricolor, on the Road to Russia for the 2018 FIFA World Cup and beyond.

This set of interviews with top Chicago marketers on the topic of the challenges and opportunities of digital missed calling out the elephant in the room. Most digital campaigns lack what is required for them to be effective.  By Nigel Hollis