Agency
Top trends from The CMO Survey [REPORT]
The latest edition of The CMO Survey features responses from 316 senior marketing executives on the current landscape and trends marketing leaders and stakeholders are observing. The survey dives into a decline in the use of channel partners, a rise in digital marketing spend, and an alignment between marketing and sales leaders.
Global Population Estimates Vary but Trends Are Clear: Population Growth Is Slowing
Using data from the International Database, the U.S. Census Bureau estimates the world population hit 8 billion on September 26.
Marketing to Generation Alpha
The cohort is more cognizant than previous generations of the environment and the negative effects of technology
U.S. Population Projected to Begin Declining in Second Half of Century
The U.S. population is projected to reach a high of nearly 370 million in 2080 before edging downward to 366 million in 2100. By 2100, the total U.S. resident population is only projected to increase 9.7% from 2022, according to the latest U.S. Census Bureau population projections released today. The projections provide possible scenarios of population change for the nation through the end of the century.
How Race, Age and Gender Shape Attitudes Towards Mental Health [REPORT]
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
Differences Between B2B and B2C Marketing
Marketing is a dynamic field that adapts to the unique needs and behaviors of its target audience. Two primary segments in the marketing world are Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. While both share common principles, they have distinct characteristics and strategies tailored to their respective audiences. Here are some key differences between B2B and B2C marketing and how understanding these distinctions is essential for successful marketing campaigns.
2023 Holiday Sales Will Have a ‘Whole New Set of Dynamics’
There has been a shift in spending from goods to services that could affect holiday retail sales as consumers who stayed home during the pandemic are venturing out again for travel, entertainment and restaurant dining.
8 Strategies for Growth for Customer Acquisition
Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.
The Marketer’s Toolkit 2024. [REPORT]
Socio-political polarization, the potential of generative AI, masculinity in crisis, "sportswashing", and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC’s Marketer’s Toolkit 2024.
Preserving Brand Authenticity Amid Generative-AI Powered Misinformation
Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.
BODEN Agency celebrates 15 years – ITS QUINCEAÑERA
BODEN celebrates its 15th anniversary – it's quinceañera – with a service offering expansion and brand refresh. Adding to its core service of helping brands activate campaigns that reach the Hispanic market, the agency launches Hispanic+™, a service offering that helps brands leverage the power of the Hispanic market to transcend into the mainstream. This 15th anniversary marks a critical milestone for BODEN, which builds on its award-winning success to date and celebrates what the agency has become – a communications powerhouse rooted in Hispanic culture.
Counting Every Voice: Understanding Hard-to-Count and Historically Undercounted Populations
In a world driven by data, accurate population counts form the foundation for informed decision-making. As the U.S. Census Bureau prepares for the crucial task of counting our population in the next census, it’s imperative to shine a spotlight on the people and households that we have the most difficulty enumerating.
US holiday shopping 2023: Consumer caution and retailer resilience
After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending habits have challenged efforts at curbing inflation—finally pull back?
How the ‘Bad Bunny Effect’ Makes the Case for Dual-Language Acceptance
In my 20-plus years championing multicultural marketing and Spanish-language acceptance, I've observed the profound evolution of Hispanic marketing. Reminiscing about my days as co-founder of Hispanic PR Wire in the late 90s, I remember assuring our clients and potential partners of our capability to "Hispanicize" their marketing strategy - and that's where the term found its roots. By Cristy Clavijo-Kish - Content Strategist; Talent, Speaker & Sponsorship Management, Gen Z Expertise/Publisher
‘Fluent in Amor.’ – Celebrate Bicultural Love.
Match Group’s Chispa in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine dating.
“WE ARE THE SPIRIT OF THE 200%” for Buchanan’s Blended Scotch Whisky
The "We Are The Spirit Of The 200%" Camppaign unveiled by Buchanan's Blended Scotch Whisky is the newest iteration of its "We are the Spirit of the 200%" national advertising campaign that unites and honors 200%ers – those who identify as 100% Hispanic and 100% American – and the bolder, and more flavorful world they create.
LEADERS FROM ALMA, OMNICOM, PRISA MEDIA AND D EXPOSITO & PARTNERS JOIN HMC BOARD OF DIRECTORS
The Hispanic Marketing Council (HMC) announced Angela Rodriguez, SVP/Head of Strategy at alma, Michael Roca, Executive Director of ELEVATE at Omnicom Media Group, Nestor Perinot, Chief Revenue Officer at Prisa Media, and HMC Hall of Fame winner and media architect Gloria Constanza, partner at d expósito & Partners have joined its Board of Directors. These members will work closely with HMC Chair Isabella Sanchez, VP of Media Integration at Zubi, the HMC’s governing bodies, executive committee and the executive director to support the organization’s strategic plan, which champions the U.S. Hispanic market, advocates for increased investment in Hispanic marketing and elevates the critical role of the culture marketing specialists.
What Happens When Media Consumption Rates Peak?
Is the show over? Peak TV has peaked and the amount of time U.S. consumers spend with media is nearing its highest point, according to PQ Media's "Global Consumer Media Usage Forecast 2023-2027," putting an even bigger onus on marketers to make their brands stand out or be lost in the haze.
The power of partnership: How the CEO–CMO relationship can drive outsize growth
Amid a challenging macroeconomic environment and rapid change, CEOs are searching for the next engine for growth. The answer may be right in front of them: a redefined and reinvigorated relationship with their CMO.
2023 Holiday to Reach Record Spending Levels
The National Retail Federation forecast that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion.
