Agency

The Marketing Word of the Year, according to the ANA (Association of National Advertisers) has something a bit, well, artificial about it.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Lauren Fisher and Paul Verna discuss the relationship between programmatic ad buying and the complex, fragmented connected TV space.

We invite brands into our lives to provide the products and services we need. And in this connected, switched-on world, we expect them to be available to us whenever and wherever we want. Yet this creates tension: exactly when and how are brands welcome to add value? Too often, consumers feel stalked and overloaded with advertising, messaging, reminders and push notifications. How can brands streamline, to target only the moments people are most receptive to them?

As our nation faces an avalanche of sexual predatory accusations across numerous professions including our very own media industry, we should take note of our circle of influence between associates and agency-client relations.  By Gaby Alcantara-Diaz – Semilla

The Healthy Americas Institute of the National Alliance for Hispanic Health (the Alliance) released a survey of attitudes toward health care in the Hispanic community. In addition to providing insight on the Hispanic community, the survey was sufficiently powered to allow meaningful comparisons with the perceptions of non-Hispanic whites and non-Hispanic blacks.

Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10th anniversary and being named the U.S. agency of record (AOR) for Ana G. Méndez University System (AGMUS

Consumers have more screens in the home than ever before, which allows cross-platform video advertising to have more reach. But today’s fragmented media landscape makes it more difficult to capture consumers’ attention. eMarketer’s Sean Creamer spoke with Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.’s media planning division), about how marketers can create more engaging, immersive video advertising campaigns that utilize all of the screens in consumers’ homes.

GroupM updated its ad investment forecasts for 2017 and 2018. Globally, GroupM anticipates growth of 3.1% this year and 4.3% in 2018, an increase of $23B next year.  

Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising has now caught up with digital adspend.

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.

Estrella Jalisco announced an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, to partner with the Mexican Soccer Federation (Federación Mexicana de Fútbol, FMF). As part of the agreement, Estrella Jalisco becomes the Official Beer of the Men’s Mexican National Soccer Team (MNT) throughout the annual U.S. Tour of El Tricolor, on the Road to Russia for the 2018 FIFA World Cup and beyond.

This set of interviews with top Chicago marketers on the topic of the challenges and opportunities of digital missed calling out the elephant in the room. Most digital campaigns lack what is required for them to be effective.  By Nigel Hollis

The practice of celebrity endorsements appears to be in trouble with at least one key demographic—millennials.

In an era marked by rapid advances in automation and artificial intelligence, new research assesses the jobs lost and jobs gained under different scenarios through 2030.

In response to brand safety concerns over the past six months, nearly six in 10 US CMOs surveyed in November 2017 said they’ve increased their spending on channels that can prove they are brand safe, and almost as many respondents said they’ve reviewed their agency relationships.

It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand content and virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can view them on their TV screens.  Consumers, in turn, are taking action.

The level of well-being of young American women (ages 16 to 34) rose significantly for members of the Baby Boom generation but hit a wall for women in subsequent generations, the Population Reference Bureau (PRB) concludes in a new report.

We’re all familiar with “Plan B.”  It emerges out of the haze when Plan A has self-destructed for one of a thousand reasons.  An unexpected snowstorm cancels our flight. We’ll have to scrub a key meeting.  Too bad.  On to Plan B.  If  there is no Plan B, we’ll have to improvise.  We’re usually unhappy with Plan B.  It’s a necessity, born of circumstance.  We shrug our shoulders, wistful and disappointed.  Oh, well.  Plan A was so much better!  But … it isn’t happening.  By Michael Farmer

Today’s Latina is ambicultural, seamlessly identifying as American while also retaining strong connections to her native culture. One of the ways she stays connected to her roots is through music. Whether it’s on radio or streaming services, Latinas’ consumption behavior and preferences reflect how their lives revolve around music.

As more advertisers start to explore the benefits of connected TV and over-the-top (OTT) services, buyers and sellers are facing a slew of challenges. eMarketer’s Lauren Fisher spoke with Ryan Reed, director of innovation for TV and video at Lotame, about the major hurdles on both sides of the spectrum, including what’s holding up programmatic trading of connected TV and OTT inventory.