Agency

If a campaign delivered 50 GRPs but didn’t have a mechanism for measuring ROI, did it simultaneously overperform and underperform? For years, marketers didn’t have the tools to provide an answer.

A survey of online shoppers found widespread use of brand manufacturers’ websites—with millennials more likely than average to frequent brand sites.

Casanova//McCann produced its newest effort for Client NESCAFÉ Clásico with Latin superstar, Ricky Martin. The effort marks the fourth consecutive year of this successful partnership.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Spain is undergoing a national frenzy of “turismofobia”.
• That’d be “tourism phobia”, loosely translated.
• See, Spain is the #1 tourist destination in Europe (#2 worldwide after the US).
• However, after selling paella & partying for decades now, a lot of Spaniards are having second thoughts.
• They’d love to change their brand and their image.

  Following the ‘Despacito’ VMA snub, actor John Leguizamo pens a powerful essay on Latinos’ absence from film, TV and media in general.

“From Music to Movies to TV, Latinos Are Widely Underrepresented – And I’m Done With It”

There’s little doubt that podcasts, which have long been un-tethered from the iPod, are a media force to take note of. In fact, more than half of U.S. households are home to podcast fans—that’s more than 60 million homes.

Highly respected music industry expert, and head of the Steinhardt Music Business Program at New York University, Larry Miller, released a special report today, titled PARADIGM SHIFT: WHY RADIO MUST ADAPT TO THE RISE OF DIGITAL, which details the current state of terrestrial radio in the United States.

It seems protests are the new norm and Generation Z has been at the heart of much of the activity.  Gen Z, people born between 1995 and 2015, believes they can change the world, according to our research. This is a generation of activists born in the post-Internet age and they have harnessed social media to marshal forces to their causes and tell the world what they believe.  By Karla Fernandez Parker

One of the big shifts that has taken place over the last couple of decades has been in the way people seek entertainment and information. We now have the ability to find what we want, when we want. Along with all the other changes that have taken place this makes life more difficult for advertisers.  by Nigel Hollis

New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). The competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Latinx, LGBTQ, disabilities communities and other market segmen

Immigrant women boosted the annual number of births nationwide and in all but two U.S. states – California and Rhode Island – between 1990 and 2015, according to a Pew Research Center analysis of National Center for Health Statistics data.

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, observed during the week that included Sept. 15 and Sept. 16. In 1989, Congress expanded the observance to a month long celebration (Sept. 15-Oct. 15) of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

Once upon a time, the U.S. Hispanic marketing model was a single-minded thing of beauty — a perfect, irrefutable story that went something like this. “Unless and until advertisers marketed to U.S. Hispanics in Spanish, they were missing out on tens of millions of under-served customers with over a trillion U.S. dollars to spend, who were more brand loyal and more efficient to target than their non-Hispanic counterparts (i.e., – everyone else who spoke English).”  By David A. Chitel

The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart Toma Leche, has teamed up with Grupo Chespirito to host the 1-year anniversary of “El Chavo del Ocho Day” in Los Angeles on Sept. 8 with month-long celebrations featuring “La Merienda” snack+ milk pairings. 

BRAVO Miami has launched an integrated campaign to promote the new Wendy’s Giant Junior Bacon Cheeseburger $5 deal that celebrates young Latino “Giant Juniors.”

The Greater Miami Chamber of Commerce announced its hiring of Joe Zubizarreta as senior vice president of communications. The noted advertising professional will oversee the strategic direction of the chamber’s internal and external communications.

A study from consulting firm L.E.K. suggests that while there are parallels and similarities with previous generations, and while certain aspects of millennial behaviors are mostly a reflection of life stage and not unique their particular generation, there are also some clear differences as well.

For decades, the advertising industry has lagged behind when it comes to reflecting cultural diversity both within agency workforces and as part of the creative work developed for traditional and non-traditional media. Changes are being made as consumers become more vocal about representation and marketers exercise their influence on agency partners. Agencies are also holding themselves to a higher standard insofar as identifying and addressing institutional bias from hiring to retention practices.

Tajín International Corporation announced a new partnership with MasterChef winner Claudia Sandoval who will serve as Tajín’s official chef and recipe creator in the U.S.