Agency

But Spanish-language content on some major OTT packages is still limited.  By: George Winslow.  Courtesy of MultiChannel News and Broadcasting & Cable

It’s becoming increasingly harder to make intelligent media-buying decisions when using emerging technologies like blockchain and programmatic. While technologies like these move the advertising industry forward, some insiders believe that many marketers lack the knowledge to support this growth.

Findings highlight that as consumer media consumption continues to fragment across digital channels, the accuracy of marketing measurement – ranging from single-channel campaign effectiveness to more complex forms of cross-channel mix and attribution modeling – is materially degraded without the ability to recognize consumers on digital devices.

Programmatic advertising isn’t the shot in the dark it once was—thanks to sophisticated targeting opportunities, it’s now a staple tactic for many advertisers. But the space continues to evolve. Eunice Kim, media planner at Toyota North America, spoke with eMarketer’s Sean Creamer about how changes in programmatic advertising are creating new opportunities for brands.

We are at the cusp of a major revolution from mobile to immersive computing. Last year was seen as the dawn of a third wave of devices employing augmented and virtual reality (AR and VR), which define the two spectrums of immersive technology that could replace mobile computing.

Individuals in the US still manage to spend the equivalent of half a day consuming media.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Bodegas are the cockroaches of the retail ecosystem.
• The real dominant species.
• Evolutionary perfection.

With Hispanic Heritage Month in full swing, the Immigrant Archive Project and DishLATINO are teaming up to digitally showcase the stories of Latino immigrants who left their home countries to build a new life in the United States.

Simmons Bedding Company, LLC, a subsidiary of Serta Simmons Bedding, LLC (SSB) and maker of the Beautyrest® premium brand mattress, announced its selection of Anomaly as the company’s new lead agency, and will partner with the company on strategy and creative development.

Publicis Groupe’s decision to save money by not entering any advertising awards shows next year seemed to have elicited more puzzlement than empathy in the media reports filed from the Cannes International Festival of Creativity, where CEO Arthur Sadoun dropped the bombshell in June.  By Thom Forbes

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, eeleased a new study – “Measuring Digital Advertising Revenue to Infringing Sites” – showing the impact of industry efforts to reduce ad-supported content piracy.

Currently the results are a bit mixed: Programmatic is making strong gains in out-of-home (OOH), direct mail, and radio, but has yet to gain much traction in the all-important world of television advertising. But there is optimism that the more digitized the ad creative and ad units for these platforms get, the greater the role software-based media buying and audience targeting will play.  By David Ward

New data finds that a majority of advertisers are holding media buyers accountable for brand safety. But they believe communicating their brand identity to agencies and ad buying networks can help.

You log into your bank account – and it looks like you just hit the lotto. The large project deposit payment you’ve been waiting for finally arrived, and for a moment, you start to dream about how it will change the face of our agency, from new hires, raises, possibly moving to a larger office, and more. It all seems possible, especially if you’re looking at your agency’s finances on a cash basis. To make the best decisions though, you need to remember, cash doesn’t matter.  By Andrew Suzuka, CEO, Optimization Partners

The question of the day is “Where did the trust go?”  The follow-up question then becomes, “What do we mean by trust?”

William Faulkner’s 1932 novel “A Light in August” famously features Joe Christmas, a man living in the South who passes as white but suspects he has black ancestry.  By CEO and Co-Founder at PACO Collective

For young Americans in the dating scene, a new epidemic has emerged – digital dating abuse.

Entravision Communications Corporation announced that it has entered into a new affiliation agreement and a new proxy agreement with Univision Communications Inc. relating to the company’s Univision and UniMás network affiliate television stations.

Whenever our nation is facing difficult times, whether natural disasters or mass shootings, we all come together to take care of our own.  It is in our DNA and part of what makes the United States great. There is a humanitarian crisis that is threatening the lives of millions of U.S. citizens in Puerto Rico and the time for action is now.  By Randy Falco, President & Chief Executive Officer, Univision Communications

This could be a daunting headline: “TV advertising hasn’t yet seen real competition from digital.”  by Wayne Friedman