Agency

When new college graduates interview for a job at Kimberly-Clark, the discussion often veers into topics that would never show up on a typical resume. As part of the multinational consumer goods company’s “Original Thinkers” marketing campaign to attract the young talented workers all companies need in order to thrive over the long-term, each candidate is encouraged to take an informal 3-minute quiz designed to probe what kind of thinker a person is.  By Chris Warren

Nativism, a kind-of political “first come, first served” resentment toward the latest wave of immigrants, haunts American history during periods of demographic change fueling fear, anger, and resentment.  By David Morse / New American Dimensions

Marketers can’t reach their goals without knowing exactly who their target audiences are and how those people make purchases. Whether the goal is a one percent increase in e-commerce purchases per month or a whole new community for a healthcare product. And while creating buyer personas and understanding target markets have always been a part of traditional marketing, doing so has become more difficult as consumer habits evolve and potential customers are spread more widely around the world.

Today’s consumers expect strong mobile sites, want flexible fulfillment options, and use a variety of channels to research and make purchases. Brands must deliver superior experiences and support if they want to stay competitive in today’s retail environment.

Delivery of true, multi-channel customer experience has become the latest area where sales and marketing leaders are testing the boundaries of their relationship status—understanding and cooperating on what’s needed, but neither taking the lead (or risk) for ownership and operation of this emerging area of business value creation.

DiGo will be spearheading the iconic organization’s efforts to drive attendance and communicate its brand story.

reVolver Podcasts and Univision Communications Inc. (UCI) announced a strategic partnership to bring listeners and partners more exclusive Spanish-language audio content and expanded advertising opportunities.

The African-American and Hispanic listening audience now accounts for one-third of the listening audience, and that number continues to grow.

The report, Future Landscapes of the Orange Economy: Creative Pathways for Improving Lives in Latin America and the Caribbean, draws from the premise of five engines for global change and forecasts their impact on 10 zones of innovation in the creative and cultural industries, or the orange economy, as the IDB calls it.

UNITED COLLECTIVE announced that it has hired Kristin Jackson as Chief Financial Officer and Chief Operating Officer.

IRI announced initial findings from an ongoing study into the shopping attitudes and behaviors of Generation Z (aged 21 and under), providing manufacturers and retailers valuable insight into how to effectively communicate and activate with this new generation of consumers.

The awards, sponsored by the PR Council in partnership with PRWeek, honor excellence in leadership and promoting diversity and inclusion within the communications sector.

Project Unbound’s mission is to close the diversity gap in entertainment by raising awareness of the disparities and solutions; creating and celebrating content representative of today’s America; and developing and supporting emerging storytellers.

By Gonzalo López Marti – Creative director, etc / LMMiami.com

• Spain is undergoing a national frenzy of “turismofobia”.
• That’d be “tourism phobia”, loosely translated.

Stingray Digital Group Inc., announced the appointment of Mariana Ferreira as Business Development Director, Latin America, reporting directly to Alejandra Olea, General Manager, Latin America of Stingray.

Today, 36% of U.S. Hispanic adults are bilingual. This includes 25% who mainly use English and 38% who mainly use Spanish. Even among those who primarily speak English, over half consider themselves bilingual

The research revealed social media plays a critical role in how this always-connected generation wishes to engage with companies around corporate social responsibility (CSR) initiatives. Eighty-two percent use social media to talk about issues they care about and a majority (87%) are likely to share their positive opinion of companies addressing social and environmental issues.

The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies.

Today, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. With this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.

A new display opening Sept. 12 within the museum’s “American Enterprise” exhibition will explore advertising history through the lens of Tejano singer Selena Quintanilla-Perez (1971 – 1995). In the 1960s and 1970s, Latinos in advertising and Spanish-language broadcasting began advocating for the buying power of Latino consumers. This exhibition case looks at the transition the advertising industry made from mass market to targeting specific demographic groups.