By Gonzalo López Martí – Creative director, etc / LMMiami.com
The Creative Board of FUSION, the cable network of Fusion Media Group (FMG), announced an open call for scripted and unscripted television projects. This initiative builds on the commitment by FUSION and its Creative Board to generate new opportunities for young storytellers who span different ethnicities, races, sexual orientations, genders and religions. The open call is aimed at helping to level the playing field for underrepresented creative talent, with or without agency representation, who want to tell stories that are otherwise going unheard.
NBCUniversal Telemundo Enterprises announced the expansion of Fluency Studios with the launch of “Fluency Plus,” a new, bilingual digital production studio.
Kantar Millward Brown has transformed its annual Getting Digital Right study into a global Getting Media Right study. Why? Because digital cannot and should not be considered in isolation from the rest of the media mix. by Nigel Hollis
With the new television season in the U.S. now upon us, viewers are able to connect with new program offerings as well as old favorites. While much focus will be on the shows themselves, Nielsen took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations. After all, it’s these commercial spots that help underpin a multi-billion dollar industry, powering a large part of the media ecosystem.
Brighter spirits may fuel a diverse mix of spending on experiences, self-gifting and gifts for others this holiday shopping season, according to Deloitte’s 32nd Annual Holiday Survey of consumer spending intentions and trends.
Bain & Company is forecasting 3.5% to 3.9% growth in US retail sales this holiday season, slightly above last year’s 3.5% growth and well above the 10-year average of 2.6%. Our optimism stems from positive macroeconomic indicators across the board, including rising wages, increasing employment and a strong stock market. We also see above-average growth in housing-related expenditures. By Aaron Cheris, Darrell Rigby and Suzanne Tager
Over the last few months I’ve had the opportunity to speak with close to 50 marketers, friends, clients and former colleagues. I didn’t have an agenda or a pitch, just a conversation about their career paths and how they decided on their professions. The conversation eventually made its way into a discussion of relationships they had with various consultants, advisors, and agencies. Just for kicks, I built a word cloud from my notes and saw five themes emerge from what they wanted from a vendor.
Emilio Azcárraga Jean is leaving Grupo Televisa after being at the helm of the media company for 20 years.
At a time when immigration is at the forefront of cultural conversation, Johnnie Walker is launching a new spot titled “Citizenship*,” which brings attention to the diverse backgrounds that represents the rich fabric of America today. The new creative, which is part of the brand’s ongoing Keep Walking America campaign, showcases the journey to becoming an American citizen.
Cubavera, Perry Ellis International’s Latin menswear brand, celebrates Latin culture with the launch of the Wear Your Heritage web series. The campaign focuses on sharing the individual #SoyLatino stories of influential celebrities, athletes and community leaders and unveils what it is that connects them to their Hispanic culture.
Cubavera, Perry Ellis International’s Latin menswear brand, celebrates Latin culture with the launch of the Wear Your Heritage web series. The campaign focuses on sharing the individual #SoyLatino stories of influential celebrities, athletes and community leaders and unveils what it is that connects them to their Hispanic culture.
While scientists have argued over the question of whether or not race is a real or artificial concept, complicating the issue, and perhaps lending credence to the idea that race is a societal construct, is that the federal government, in the form of the U.S. Census, has continually changed its system of racial categorization. By David Morse – New America Dimensions
Technology-driven structural change is afoot: driverless cars, robots at work, AI fueled investing, learning, decision-making. Millennials are taking charge as the largest generation in the workforce. These phenomena are no longer far out on the horizon but are here today.
Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research.
Growth was tough to come by at the start of the year, but topline sales did increase during the second quarter. Overall, dollar sales for the year are up 1.4%, with online growth driving the majority of the uptick (0.1% brick and mortar vs 21.1% online). Despite the meager growth, the future looks promising, as Americans are feeling very positive about their general situations: Consumer confidence remains strong at an index of 118, maintaining optimistic levels well above the global average of 104.
Simmons Research announced the release of its Sports Fan Engagement Study, a trusted solution that provides in-depth insights into sports fandom in the United States.
When it comes to agencies’ clients, a whopping 100 percent of all agency respondents report that they have clients who use ABM. Of these respondents, 91 percent agree that clients who have adopted ABM have improved alignment between their sales and marketing teams.
Univision Communications Inc. (UCI) announced the promotions of Ronald Estrada to Senior Vice President, Corporate Social Responsibility & Community Empowerment and Stephen Keppel to Vice President, Social Impact & General Manager of Rise Up, effective immediately.
More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 19th annual Multicultural Marketing & Diversity Conference, November 5–7 in Miami Beach. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.
