Agency

Undertone, a division of Perion Network Ltd., announced the appointment of two industry veterans to focus on multicultural and Hispanic initiatives. Victor Cornejo and Oscar Leon Walker join as Co-Directors, Multicultural Strategy.

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising.

David Chitel’s article “Wake Up and Smell the Cafecito, the Despacito and The ‘Total’ U.S. Hispanic Market” provides an accurate and comprehensive history on the evolution of Hispanic Marketing. It is an exciting time to be a culture specialist, as demographics, technology and consumer behaviors are driving mainstream trends at unprecedented rates!  By: AHAA Chair Linda Lane Gonzalez

A couple of months ago, The Coca-Cola Company—one of the benchmarks of the marketing discipline around the world—was the latest corporation to announce the revamping of the Chief Marketing Officer (CMO) position into Chief Growth Officer (CGO). This trend was well documented by the Russell Reynolds Associates report, “The Emergence of the Chief Growth Officer in Consumer Packaged Goods” in February 2016, where the move was described as “a powerful role charged with finding new pathways to growth.”  By Isaac Mizrahi – Co President, Chief Operating Officer

In a media landscape that continues to be transformed by the confluence of technological innovations and consumer behavior shifts, one thing is clear, the general notion of a video consumer is in the midst of a rewrite.

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

Daddy Yankee is helping Komen Puerto Rico and has offered 50% of the revenues generated by his new video.  

New research by the Hay Group division of Korn Ferry shows that members of the generation often maligned as being difficult to please are actually among their employers’ most enthusiastic supporters.

How do kids today use digital media, and what does it mean for the future of digital media and marketing? eMarketer’s Mark Dolliver and Jennifer Pearson offer data and insight about the intersection of children and media.

Hispanicize Media Group announced the appointment of Joe Uva as Chairman & CEO of Hispanicize Media Group (HMG).

When you hear loud voices proclaiming that a new technology is going to radically transform industries for the better, and a group of equally loud people decrying that same technology as either snake oil or even irredeemably sinister, you know that you’re onto something big. Perhaps even transformational. As thoughtful industry participants, this is a familiar situation. We’ve observed this with the advent of the internet as a consumer accessible experience and, later, social media and Web 2.0.

Retailers tend to focus on content distribution via their own networks, posting it on their websites and social media pages or sending it via email. In the process, they may be missing a chance to widen their audiences.

Spanish Broadcasting System, Inc. (“SBS”) released a statement repudiating the recent claims made by SAG-AFTRA regarding alleged anti-union actions purported to have been undertaken at its radio facilities in Los Angeles.

Univision Communications Inc. (UCI) announced it has entered into a new partnership with language education powerhouse Rosetta Stone Inc. The two companies have come together to debut Univision Aprender con Rosetta Stone, a new language learning program to help the Hispanic audience gain English-language proficiency.

A while back the MSI series ‘5 Things I Know About Marketing’ featured Scott McDonald, President and CEO of The Advertising Research Foundation. One of his five things was that brand equity is hard to build and hard to shift – except in a negative direction. But is that always true?  by Nigel Hollis

If a campaign delivered 50 GRPs but didn’t have a mechanism for measuring ROI, did it simultaneously overperform and underperform? For years, marketers didn’t have the tools to provide an answer.

A survey of online shoppers found widespread use of brand manufacturers’ websites—with millennials more likely than average to frequent brand sites.

Casanova//McCann produced its newest effort for Client NESCAFÉ Clásico with Latin superstar, Ricky Martin. The effort marks the fourth consecutive year of this successful partnership.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Spain is undergoing a national frenzy of “turismofobia”.
• That’d be “tourism phobia”, loosely translated.
• See, Spain is the #1 tourist destination in Europe (#2 worldwide after the US).
• However, after selling paella & partying for decades now, a lot of Spaniards are having second thoughts.
• They’d love to change their brand and their image.

  Following the ‘Despacito’ VMA snub, actor John Leguizamo pens a powerful essay on Latinos’ absence from film, TV and media in general.

“From Music to Movies to TV, Latinos Are Widely Underrepresented – And I’m Done With It”