Agency

Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.

The fundamental problem with digital advertising today is that too many ad formats are truly disruptive.   by Nigel Hollis

The House Ways and Means Committee and the Senate Finance Committee have recently held hearings on reforming the corporate tax code as tax reform efforts are starting to ramp up.  

TV ads consistently outperformed other options from 2010-2016 with up to seven times the relative lift over paid search and five times better than display advertising, according to a study from Neustar.

LA SIESTA – which literally means THE NAP in Spanish- has been manufacturing and marketing hammocks for over a quarter century.

Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• In my humble opinion, the open plan office is just a real estate gimmick.
• You know, another of those misleading ad clichés such as, but not limited to:
• Cozy bungalow w/great bones! (tiny shack in need of rebuilding from scratch).
• Once-in-a-lifetime opp. Won’t last. Live the dream! (it’ll take you 30 years to dig yourself out of this money pit).
• The OPO (as in open plan office) is another glass-half-full trick of the trade to apply lipstick to swine.

Marketers and market researchers working in the multicultural and cross-cultural space have long known the shortcomings of utilizing acculturation models for segmentation. Our conflicted national identity and increasing demographic diversity have created a cultural Rubik’s cube that resists classification. I’ve written on this topic several times and have proposed alternative segmentation tools but there has never been a viable replacement for the acculturation model so it has persisted, until now.  by Mario Carrasco / ThinkNow Research

The way people consume media is changing almost before our eyes, with new ways to watch and new devices on which to do so. This multitude of consumption options and increasingly intense competition for viewers’ time is changing audience habits, too. As the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.  By Danny Townsend and Glenn Lovett, Global Managing Directors, Nielsen Sports

If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom.

The winning “Language Choice” campaign sought to differentiate XFINITY from its competitors by establishing an emotional and authentic connection with Hispanic consumers.

On May 1, in a novel transaction only made possible by the now-concluded FCC Spectrum Auction, a fast-growing Southern California media player — The Meruelo Group — Now, Hero is backing out of the deal.  By Adam Jacobson / Radio + Television Business Report

The smart-city market is in its early stages of development.  Some of the most common applications include transportation and parking, energy management, water management, lighting, environmental monitoring, public safety and communications, waste management and smart buildings.

Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

In Entertainment content is king.  But getting content into the hands of producers and decision-makers is no easy feat, even for a best-selling author.

Everyone likes an underdog story. As consumers increasingly choose products and brands that are unique or differentiated, small brands can have a definitive advantage. Taking on the food giants that dominate the CPG landscape may once have seemed like a David and Goliath challenge, but that story doesn’t ring true today as consumers of all demographics seek out brands that signify quality, uniqueness and choice.

Emerging in-store technologies and positive social media feedback are among the top priorities for both Generation Z and Millennial consumers.

A new analysis of insights from Nielsen’s fourth-quarter 2016 Comparable Metrics Report found that over 92% of all viewing among U.S. adults (18+) happens on the TV screen.

We met at his apartment near The Museum of Modern Art in New York. He had invited me over for a meeting in which we would discuss his offer of a position with Univision. I was of course intrigued, a bit flattered and genuinely grateful for his gesture, even though I was content with my job at the head of The Bravo Group. Yet his offer was tempting enough and, as such, somewhat hard to decline in a jiffy.  By Daisy Expósito-Ulla

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Open plan offices are supposed to foster collaboration and teamwork.
• They’ve become the norm in the ad world.
• Not to mention in Silicon Valley, where “collaboration” is not just a buzzword but a belief system akin to Scientology and gluten intolerance.
• Disclaimer: I’m no architect or interior designer, I have no particular training in creating work environments and I don’t have hard data about the productivity, or lack thereof, of open plan office spaces.
• However, I personally find them intrusive, distracting and annoying.