Agency

Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream 20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service.

The New York Latino Film Festival (NYLFF), presented by HBO, will make its triumphant return October 11-15 with the support of a stellar roster of new and returning sponsors.

The Hispanic Public Relations Association (HPRA) is proud to recognize the industry’s leading pioneer and journalist of the year at the 2017 HPRA National ¡BRAVO! Awards dinner at The Lotte New York Palace Hotel in NYC on Wednesday, October 11, 2017.

We get this question a lot. Truth be told, there’s no one simple answer; content creators can decide to pull the plug on a program for any number of reasons. Still, many cancellations reflect a lack of audience interest—or not enough interest to support the expense of producing the show.

Emojis reportedly work in email marketing. But people who use them in the office are seen as incompetent.

Social media is deeply embedded in our culture and has emerged as a leading indicator of overall media consumption.  Its burgeoning power can be vividly seen when assessing the consumption patterns, habits and trends of Gen-Z.   By Graeme Hutton

On Monday, August 21, 2017, all of North America will experience an eclipse of the sun. The solar eclipse path of totality will stretch from Salem, Ore., to Charleston, S.

Brand marketers are always developing strategies that influence purchase intent. For the last decade or so, these marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram are driving consumers to engage with brands and make purchase decisions.

Bob Liodice, the President and CEO of the ANA, once said (and I’m paraphrasing here) that client CMOs are not sufficiently in charge of the activities of their agencies.  He wasn’t chastising them but merely sending a word of caution that if clients expect more from their agencies, particularly in areas of transparency, they have to be more intimately involved in what they do and how they do it.  By Mike Drexler

So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed. I suspect my reaction is not that unusual and that advertisers still need to think about how their video is going to communicate without sound.  by Nigel Hollis

In the 1970s and ’80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of desired gender and age, say “women 18-45” for a new laundry detergent, with which they could negotiate with any one of the three — then four — broadcast networks. Frankly, although data has become the new lingua franca, this process is still very common.

The agency holding companies continue to find themselves the pariahs of the industry, implicated in dubious media-buying practices, non-transparent digital media processes — and now by murky advertising production practices as well.

nfluencers are driving engagement with brands on Instagram at levels well beyond those seen by companies’ own posts on the Facebook-owned social media platform.

Multidisciplinary brand culture and communications firm (add)ventures announced that it has been selected as the agency of record for AOC Latin America.

With Hispanics now spending at a higher rate on groceries and shopping perishables more frequently than other consumer groups, the Latino Food Industry Association (LFIA) announced its official launch to serve its members, and educate the public and policymakers on the contributions and significant impact being made by Latino-owned food businesses and purveyors on the national economy.

Whether people in the United States believe they can thrive economically in a digitally disrupted world depends strongly on the amount of education they’ve attained, according to a new survey.  By Don Baer, worldwide chair and CEO of Burson-Marsteller

BOTTOM LINE: 2Q17 advertising likely grew around +5% in the United States during 2Q17 against despite a -1% decline in national TV advertising and double digit declines for many other media.

Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local cultures and experiences. To truly connect, marketers must craft precise messages for specific segments rather than treating the multicultural community as a singular audience.

The debate over the power of purpose flared up again at Cannes, largely fueled by the fact that Fearless Girl won the Titanium Grand Prix and more. Many acknowledged that the Wall Street statue was on message, but questioned whether it was on brand after struggling to remember which company sponsored it.  by Nigel Hollis

Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a television, but also viewers of all sorts with their eyes glued to the glass—from sports fans urging their teams on during a big game to money men tracking the financial markets to travelers monitoring news and weather reports. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about.