Agency

Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from “bleak to promising,” that silver lining consists of Hispanic millennials. In fact, regardless of the state of retail at large, Hispanic millennials – especially Latinas – are the new now of retail, and their impact on your bottom line may be more than you realize.  By Alberto Navas

After reading the award-winning essays for the Admap Prize 2017 (inspired by Kantar, I should note) my eye was caught by the title Pre-Suasion toward the end of the same issue. Pre-Suasion turns out to be the title of a new book by Professor Robert Cialdini and the review suggests that the central theme fits well with the need to make a lasting impression.  by Nigel Hollis

Days after one influential financial institution issued a “double downgrade” of WPP, another has downgraded the valuations of the entire publicly traded ad sector it covers, including Interpublic, Omnicom, Publicis and WPP.

Pan-American Life Insurance Group (PALIG) announced that it has acquired Hola Doctor Inc. (HolaDoctor). The acquisition is a significant strategic initiative by PALIG that both expands its presence in the U.S. Hispanic market and strengthens its position as a healthcare leader in Latin America.

According to a recent study, African-Americans and Latinos are grossly under-represented in the financial services industry and the representation of these groups is expected to drastically decline if hiring and retention efforts are not made a priority by banks and other financial institutions.

Univision Communications Inc. (UCI) announced that Keith Turner, president of Advertising Sales & Marketing, will retire at the end of the year. The Company will announce leadership transition plans in the coming weeks.

America loves beer and in recent years, craft beer.  By Ozzie Godinez / CEO and Co-Founder at PACO Collective

Ahead of 2Q17 earnings we revise our outlook and valuations on each of the four agency holding companies we cover, Interpublic, Omnicom, Publicis and WPP.

KKR announced the combination of Cardenas Markets and Mi Pueblo, two Hispanic grocery chains in which KKR made significant investments last year, alongside Victory Park Capital.

New research from consulting firm Magid finds that many people are frequently watching live streaming video.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• There was a time not too long ago when I was an evangelist of memes.
• I’d meet with clients big and small and wax poetic about my firm conviction that the “ad” in its various formats was a dead vehicle.
• Memes are the new thing!
• Poorly produced, hastily designed, impulsively written.
• Advertising that doesn’t look like advertising!
• Fast, fun & forwardable!

Ad agencies and advertisers are victims of the belief that “creativity” is the basis of their current relationships, and that “more creativity” will give them more of what they need.  Ad agencies have promoted “creativity” since the days of Bill Bernbach, more than 50 years ago, when agencies were at the top of their game.  Advertisers, as their clients, continue to hire agencies for their perceived creativity, provided costs are rock bottom.  However, “creativity” is no longer delivering improved brand performance or increasing shareholder value.  The search for more creativity is making victims of agencies and CMOs alike — neither lasts very long in a relationship.  It’s time for a new paradigm.  The “Creative Paradigm” is out of date.  It’s not working.  By Michael Farmer

The ownership experience should be a critical brand differentiator and revenue generator for both manufacturers and retailers. Yet only 17 percent of North American consumers believe brands truly care about them after the point of purchase, which might be an accurate reflection of the importance that acquisition-centric marketers place on the aftermarket service and support that drive and solidify satisfaction, loyalty and advocacy.

Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. While the first quarter of the year kicked off with slowed growth, the recipe for selling hasn’t really changed: retailers need to find more customers and get them to load up bigger baskets while raising prices. Yet slowing U.S. population growth, fragmented spending across channels and deflationary pressures remain key challenges.

Adjusting to change is essential when facing relentless competition compounded by ongoing disruption and slow growth. Citing data and analysis, PwC’s 2017 Global Entertainment and Media Outlook offers compelling insights into how E&M companies are adapting, investing, experimenting and innovating amid six areas of change

Summer is in full swing and it’s time to quench your thirst with your favorite drinks. Hispanics are known to spend big on their favorite non-alcoholic drinks, everything from their preferred pop sodas during summer parties to sports drinks while their out playing in the field.  Courtesy of Lopez Negrete Communications

Hundreds of thousands of hardcore soccer aficionados will converge on stadiums across the United States as the CONCACAF Gold Cup begins this month.  Toyota is joining the action as an official sponsor of the preeminent national team tournament of the North, Central America and Caribbean region.

Many people have a hard time walking away from their devices, even when they know they should.

In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley—and even on Madison Avenue. Agencies are creating marquee campaigns to support women and girls, often termed “femvertising.” But is the advertising industry as a whole making strides toward improving representation of women overall?

Dramatic shifts in campaign focus can often undermine the longer-term effects of advertising simply because lack of continuity fails to develop a network of strong, positive and motivating impressions in people’s minds.  by Nigel Hollis