Agency

In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley—and even on Madison Avenue. Agencies are creating marquee campaigns to support women and girls, often termed “femvertising.” But is the advertising industry as a whole making strides toward improving representation of women overall?

Dramatic shifts in campaign focus can often undermine the longer-term effects of advertising simply because lack of continuity fails to develop a network of strong, positive and motivating impressions in people’s minds.  by Nigel Hollis

Marketers are all pushing for an omnichannel, holistic view of their audiences, but that vision requires integrating audience insights from three core areas: TV, digital and in-store. And that poses substantial challenges.

MetroDimension is dedicated to offering Hispanic and non-Hispanic Millennials and Gen Z information and lifestyle/entertainment to help them as individuals to empower themselves to achieve more with their personal, business and family well-being.

The publisher and internet services company Terra Networks terminated its operations and closed down its websites in seven countries last Friday, 30 June: Argentina, Chile, Colombia, México, Peru, Spain and the UnIted States. The company’s headquarters in Miami, which was responsible for LATAM operations, was also closed down and the team was dismissed or transferred back to Brazil.

Everyone I know in advertising and marketing is interested in ideas. Not just good ideas. Extraordinary ideas. The kind that elevate our work and make an unmistakable impact on people, industries, and the world.    By Matt Magee, VP of strategy at PJA Advertising + Marketing

In 2011, Michael Chorost published a truly visionary book called “World Wide Mind: The Coming Integration of Humanity, Machines and the Internet.” It was and remains a really smart book that lays out an evidence-rich case that the melding of humans and machines is not just the futuristic noodling of science fiction writers, but an increasingly likely eventuality.  By Tom Stein, chairman and chief client officer at Stein IAS

Our end-goal as marketers should be to influence purchase decisions. One way is to hector people at the point of purchase, another is to shortcut the decision process and get people to pick your brand without conscious deliberation. But how best to do that? We need to provide people’s lazy brains with a script; one that guides their purchase decision.  by Nigel Hollis

One-in-seven U.S. infants (14%) were multiracial or multiethnic in 2015, nearly triple the share in 1980, according to a Pew Research Center analysis of Census Bureau data. This increase comes nearly a half century after the landmark Supreme Court case Loving v. Virginia legalized interracial marriage.

The United States always assumed that its forward momentum would carry the next generation toward greater prosperity, just as it took for granted that its technical prowess in manufacturing would guarantee its global market share. But now those assumptions have been upended. Although unemployment is down and wages are finally ticking up again, these indicators can distract from the bigger picture. Tens of millions of workers are struggling to make it in America, and even a full-time job does not guarantee a decent standard of living.

Getting your first job in the advertising industry can take a lot of work. It can feel overwhelming having to navigate the complexities of agency life while also trying to make a name for yourself.  By Chris Vega, a Stanford graduate, Creative Resident/Copywriter at BBDO and the recipient of the 2017 Young Innovator Award.

The travel and hospitality industry remains highly competitive and is undoubtedly a saturated marketplace, but what are the most successful organisations delivering that it’s nearest competitors aren’t?

To thrive in today’s rapidly evolving technology environment, companies should become “kinetic”—continually moving and adapting to changes.

“What I would love from all of you data and research methodology sellers is something like the food information – and nutrition information – labels about what’s in your research product: What’s in your data, where did you collect it, and what did it get matched to?”  By Jonathan Steuer – Chief Research Officer, Omnicom Media Group

In honor of LGBTQ Pride Month, findings from a new Ogilvy survey released of over 1,000 Americans including over 400 LGBT allies revealed that nearly two-thirds of Americans (65%) believe that LGBT-inclusive brands/businesses are good for the economy and similarly (64%) believe that these initiatives reflect our country’s diversity. However, the majority (68%) report that in order to be an LGBT ally, brands/businesses need to “walk the talk” following through on promises and plans.

The research reveals a gap between how businesses and consumers perceive the quality of their customer experience. While three-quarters (75 percent) of organizations believe themselves to be customer-centric, only 30 percent of consumers agree.

GALLEGOS United announced that Harvey Marco has joined the agency as Chief Creative Officer and Co-President.

Flat out, politics has no place in product advertising.  It was suggested that the use of political issues sometimes can be used to connect with consumers.  Yes, you can connect with some — but really piss off others.  Why would that make sense?  By Mike Drexler

A new study from YouAppi, a growth marketing platform for mobile brands, finds that when it comes to delivering effective mobile video, marketers face quite a few challenges. Among them are developing creative, as well as finding properties to effectively run mobile videos.

U.S. podcast advertising revenues are forecasted to skyrocket to more than $220 million in 2017, an uptick of 85 percent over the $119 million recorded in 2016, according to the first-ever IAB Podcast Advertising Revenue Study released by the Interactive Advertising Bureau (IAB) and conducted by PwC US