Agency

Overall, the study found that coupon use is holding steady with 90 percent of consumers obtaining them from a variety of online and offline sources. This finding is consistent across audiences, including various generations and demographic segments, such as millennials, multicultural consumers and parents.

Femininity: its definition, role and perceived value within society is rapidly changing. In the wake of such change, the route to equality is being redefined. No longer is equality simply about obtaining the same status as a man (and likely having to fit into a world designed by and for men to do so), women can now aspire to a world designed to suit both genders. One where feminine needs and traits are valued as much as traditionally masculine ones.

Univision Communications Inc. (UCI) announced its partnership with CivicScience, to provide research on the Hispanic consumer and emergent trends.

Marketing executive Charlene Dance, with over 15 years of expertise spanning various industries including beauty and public health, announced her official departure from Strength of Nature Global LLC as its Global Marketing Director to step into a new role as President & CEO of The Montage Agency.

At Nielsen, we analyze the return on investment (ROI) across thousands of brands every year through our marketing mix models, and we’ve seen a wide variety of ROI results among Spanish TV advertising efforts. And the good news is that driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.

Growing penetration is the main growth driver available to marketers, but unless that growth is achieved at a price point that generates profit it may prove self-defeating. Over-reliance on price promotion to bolster volume sales has led many companies to fall into the price promotion trap.  by Nigel Hollis

Batanga Media announces a full rebrand, changing its corporate name and identity to Vix. Effectively immediately, Batanga Media will be known as Vix, a digital media company dedicated to generating curiosity and leaving a positive influence for audiences across the Americas.

By Gonzalo López Martí – Creative Director, etc. / LMMiami.com

• We need to get America to love Latinos again.
• We used to be political & marketing gold.
• Overnight, we became a political piñata, outcasts and, by extension, a marketing taboo.
• We need to roll out a charm offensive.

Multicultural marketing has created a marketing economy based on segmenting the population by ethnicity. While ethnicity segmentation has worked for the past several decades, as I pointed out in an earlier column, that foundation is starting to crack. Our industry is experiencing a paradigm shift. As we attempt to make sense of this existential crisis of marketing models, we should consider how we segment and why.  by Mario Carrasco – Partner, ThinkNow Research

Latin restaurant chains get lost crossing continents when they lose touch with their brand culture, their true recipe for success. Menus may not translate to new U.S. markets, even heavily Hispanic ones, but authentic brand culture and communications will always transcend time and place.  by Stephen Rosa / (add)ventures

It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones.

Entravision Communications Corporation announced that it has promoted Jeffery Liberman to the additional position of President, effective immediately. As Entravision’s President & Chief Operating Officer, Liberman will continue to lead the management and operation of all of Entravision’s radio, television and digital media properties

One central theme running through the content marketing sessions at the Social Media Week conference this week in New York can be summed up with a question: Are brands spending too much money on the wrong content?

The Latino narrative will position the tone for the future.  By Andy Checo – Senior Director at Havas Formula

The insatiable demand for quality content requires organizations to move beyond traditional advertising and to harness their ability to produce truly authentic, credible and relevant content.

PACO Collective (PACO) announced that Flawless Beauty, LLC (Flawless), the new haircare line co-owned by Hollywood actress Gabrielle Union, has selected it as Social Media Agency of Record. PACO will be responsible for all social media efforts including social strategy, content management and creation, social engagement, and blogger management.

A decade after the emergence of smartphones, Facebook and Twitter, more than four out of five adults in the U.S. (86 percent) report that they constantly or often check their email, texts and social media accounts, according to part two of the American Psychological Association’s (APA) report Stress in America™:  This attachment to devices and the constant use of technology is associated with higher stress levels for these Americans.

PwC released its 2017 Global Digital IQ® Survey, a comprehensive look at how companies around the world are striving to stave off disruption by elevating their digital acumen and capabilities.

These findings illustrate a profound gap between the desire to succeed – which is real and shared among these young people – and the knowledge and opportunity of how to succeed. For a generation experiencing far less economic growth than prior generations, understanding these potential misalignments are as urgent and pressing as ever.

Entravision Communications Corporation announced that it has entered into a definitive agreement to acquire the business of Headway, a provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America.