Agency

Asian American women are shaping brands and products through trendsetting buying behaviors heavily influenced by a global perspective and multicultural sensibility.

“Millennials” – no age group in the past 5 years has been talked about, analyzed and studied more by marketers. However, we still frequently ascribe the same characteristics and generalizations to the entire generation.  When, in reality, Millennials are a diverse, complex group with varying lifestyles and media habits.

Following industry reports that indicate millennials spend 54 percent of their TV viewing time streaming content rather than watching traditional live programming, ANATOMY MEDIA, released the results of its 2016 “Millennials at the Gate” report, which provides an in-depth look at the streaming, ad blocking and piracy behaviors of young (18-24) adults.

The call for viewability has never been greater.

CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stories.

Digital services and operations are raising the competitive bar in every sector. To capture the opportunity, incumbents should embrace a new operating model that dramatically improves the digital customer experience. Here’s how.

Digital media spend is now taking over half the money spent on advertising in a number of countries thanks to mobile. There is no doubt that mobile is going to feature prominently in any brand’s media mix for years to come, but that does not mean that mobile advertising can continue to serve up the same intrusive ad formats that it does now.  by Nigel Hollis

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• The social media lynchings we’ve witnessed lately will come back to haunt us.
• The average CMO is scared to such a level of sh**lessness these days that it will make it close to impossible to get anything fairly disruptive approved.
• Creative-wise, that is.
• And, by osmosis, strategic-wise, advertising-wise, marketing-wise.

No one can predict when disaster will strike—but knowing what to expect if it does will buy precious time.

Influencer marketing has never been more important.  With 25% of internet users employing some form of ad  blocking, and consumers  continuing to trust word of mouth over all other forms of marketing, brands are increasingly  turning to influencers to help get their message across with more passion, creativity and authenticity. 

Every day, the digital world shines a spotlight on brand inconsistencies. Employees and potential candidates might get one impression, customers and partners may have another experience, while investors and influencers might see an altogether different picture. The result is brand confusion, or worse, brand conflict.

I am sure you heard about all the furor over the Pepsi’s Kendall Jenner ‘protest’ ad.  And then, as if to rub salt in the self-inflicted wounds, along comes Heineken’s “Worlds Apart” experiment which is receiving accolades left, right and center…but would it in the real world?  by Nigel Hollis

Defying the global consolidation and absorption trends, and showing consistent market growth and sustainability, d expósito & Partners celebrates this week twelve years since its inception as an independent shop, created by Daisy Expósito-Ulla and a group of pioneering partners. The agency was founded May 5th, 2005.

NBCUniversal Telemundo Enterprises announced a bilingual, digital reality series titled Love Clicks 24/7.

Día de las Madres is upon us, and we found some interesting facts you would enjoy. We found how Hispanics show their love and appreciation for their mothers, and the different days moms are celebrated throughout the world, Spain is to celebrate mamá in just a few days, on May 7th in Spain, May 10th in Mexico and 14th in the USA!  Courtesy of Lopez Negrete Communications.

Privacy is a tricky topic.  It’s sort of like Fight Club, with the first rule being “You do not talk about Fight Club.”  Privacy is a topic that most people don’t, can’t or won’t talk about — and I can’t blame them!

Branding is one of the three essential advertising elements that lead to in-market success. As such, there are many variations of brand inclusion at the end of a TV ad, including package shots or simply showing the brand logo. Making the decision to include a package shot or brand logo at the end of an ad can require some additional consideration.

Pew Research Center regularly publishes statistical portraits of the nation’s foreign-born population, which include historical trends since 1960. Based on these portraits, here are answers to some key questions about the U.S. immigrant population.

Chick-fil-A is announcing a new partnership with an advertising agency focusing on the Hispanic Market, Gallegos United. Gallegos joins the brand’s roster of advertising agencies, including McCann and Starcom.

US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.