Agency

Here are three reasons programmatic is failing

I believe that a brand’s greatest asset is its ability to command the price it chooses, not one that is determined by competitor or retailer pressure. Sure, you have to grow sales, but any fool knows how to do that. Just drop your price. Until that is people learn to expect your brand to be on discount. Then the trouble really starts.  by Nigel Hollis

Niccolò Machiavelli, one of history’s great futurists, might have predicted the Internet of Things (IoT) when he wrote, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.”

Around the globe, shared service centers (SSCs) have proven their commitment to becoming more efficient and effective, according to Deloitte’s 10th biennial “2017 Global Shared Services Survey.” Providing insight into the reality of the wide-ranging scale of modern business

Ad agencies have had a tough time for the past decade. Reduced retainers. Disappearing AOR relationships, as clients expanded their portfolios of agencies. Inflating Scopes of Work, straining the capabilities of agencies’ downsized and juniorized staffs.  By Michael Farmer – Madison Avenue Manslaughter

The role of public relations is evolving. The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations.  By Bill Duggan, Group EVP, ANA

According to new research, marketers have had concerns about viewability and ad blocking for some time—and these concerns have increased even more over the past year.

But just because you, an advertising professional, possess these behaviors does that mean everyone else in this country does too?

A new study by Canna Ventures reveals expanding legalization is changing consumer attitudes and clarifying who will be the cannabis consumers, and who won’t.

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.

Circus LA developed an innovative activation integrating mobile strategies with outdoor, in which invited the fans of the film to appear with Batman in the streets of Mexico, Brazil, Colombia, Puerto Rico, Guatemala, Costa Rica, El Salvador and Panama.

“Millennials” – no age group in the past 5 years has been talked about, analyzed and studied more by marketers. However, we still frequently ascribe the same characteristics and generalizations to the entire generation.  When, in reality, Millennials are a diverse, complex group with varying lifestyles and media habits.

Euclid Analytics revealed the results of its Evolution of Retail, 2017 Generation Z Shopper survey report, which highlights the shopping behavior of Generation Z (Gen Z) consumers, alongside other consumer shopping behavior and preferences.

I’ve written a lot about Millennials, but there is another cohort, Generation Z, that’s just as large in both scope and influence. While there are similarities between the two, they are distinct enough that brands and retailers must approach them differently.  By Matt Powell, Vice President, Industry Analyst

In a recent blog I highlighted some of the major differences between Millennials and Generation Z. I get a lot of questions on how to understand the profile and values of Gen Z, and for brands and retailers it’s certainly necessary to understand this important next generation.  By Matt Powell, Vice President, Industry Analyst

Asian American women are shaping brands and products through trendsetting buying behaviors heavily influenced by a global perspective and multicultural sensibility.

Following industry reports that indicate millennials spend 54 percent of their TV viewing time streaming content rather than watching traditional live programming, ANATOMY MEDIA, released the results of its 2016 “Millennials at the Gate” report, which provides an in-depth look at the streaming, ad blocking and piracy behaviors of young (18-24) adults.

The call for viewability has never been greater.

CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stories.

Digital services and operations are raising the competitive bar in every sector. To capture the opportunity, incumbents should embrace a new operating model that dramatically improves the digital customer experience. Here’s how.