By Gonzalo López Martí – Creative director, etc / LMMiami.com
- Not too long ago I was scolded by an acquaintance of mine because, as an advertising professional, I supposedly “contribute to climate change”.
- The accusation was two-pronged, to wit:
- I help companies sell wasteful products to people who don’t need and can’t afford them, therefore stacking up the landfills of the world with trash. And the oceans. And the atmosphere.
- I contribute to the constant cacophony of contradicting, confusing, misleading and overwhelming information about the environment and the state of our planet’s fauna and flora, therefore eroding the ability of science to amalgamate public opinion and solve our looming existential threats.
It’s been exactly one year since the release of the K2 Intelligence report commissioned by the ANA, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” and the issue of media transparency continues to be a topic of industry discussion and debate. By Bill Duggan, Group EVP, ANA
The 4A’s revealed findings from two surveys monitoring consumers’ and ad agency professionals’ beliefs about brands taking political or social stances.
All companies sell products or services at a price, and managing price is a major responsibility of top management. Car companies sell cars, and sticker prices are marked on side windows. Coca-Cola sells concentrate to its bottlers, setting price per gallon to match market circumstances. Pizza-Hut sells pizzas in restaurants, and pizza prices are marked on the menus. Bain sells consulting studies to corporations and prices them by study length and complexity. Agencies, though, are confused about what they sell and how to price it. Their ignorance of pricing is ruining agency operations and destroying agency value for clients, employees and holding company owners. The advertising industry is the only industry in the world without a concept of pricing. By Michael Farmer / Madison Avenue Manslaughter Archives
Criteo S.A. together with Kantar Millward Brown, released “Trade Marketing in Transition,” a study commissioned to better understand how marketers are working with retailers to draw attention to their products.
UnivisionDeportes.com announced a partnership with juanfutbol to launch Univision’s social-first soccer channel.
Most of Gen Z — the generation born after 1995 — still aren’t old enough to buy alcohol, get married or hold their first job. But they’re already flexing their consumer muscles. More than 70 percent of Gen Zers surveyed for the NRF/IBM “Uniquely Gen Z” study released earlier this year say they influence family spending on everything from electronics and vacations to everyday household items.
Latinos have been part of the democratic process of permanently protecting millions of acres of public lands for their communities and for future generations. For example, the Latino community were active participants in the efforts to establish the Sand to Snow, Mojave Trails and San Gabriel Mountains National Monuments in California, Organ Mountains-Desert Peaks National Monument in New Mexico, Gold Butte National Monument in Nevada, and many other places.
AHAA: The Voice of Hispanic Marketing announced State Farm will provide a three-year sponsorship to help fund AHAA’s newly created AHAA Hall of Fame and Rising Star Recognition, as part of its support of the 2017, 2018 and 2019 AHAA Annual Conference.
Smithfield announced the launch of SaborSmithfield.com, its first-ever multimedia Spanish-language website highlighting a series of partnerships with renowned Latino chefs across the country.
Since 2011, consumer spending in the foodservice channel has seen significant growth, with U.S. diners now spending, on average, $144 per month on food prepared outside the home — $25 more than two years prior — according to new research published in the third edition of The Why?
Last month, the ANA released the 17th edition of its “Trends in Agency Compensation” research. The study, which has been conducted every three years for nearly 50 years, tracks changes in compensation practices. According to key research contributor Dave Beals, president and CEO of JLB + Partners, “Some marketers are choosing to simplify compensation by using a commission method instead of negotiating the different labor and tech cost elements.” By Kerry Breen, senior manager, marketing knowledge center at ANA
Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.
Despite wide concern about cyberattacks, outages and privacy violations, most experts believe the Internet of Things will continue to expand successfully the next few years, tying machines to machines and linking people to valuable resources, services and opportunities
ThinkNow Research revealed in its latest study ThinkNow Money™ Report 2017 that although U.S. Hispanics are the highest users of smartphones, they are not rapidly adopting mobile-app based payment methods. The study found a low level of awareness of mobile wallet options with more than 20% of Hispanics having never heard of Apple Pay, Samsung Pay and Android Pay.
Sabio Mobile announced the appointment of Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy.
TV ads consistently outperformed other options from 2010-2016 with up to seven times the relative lift over paid search and five times better than display advertising, according to a study from Neustar.
