Agency

An in-depth analysis of the current state of media ROI analysis has found that while progress has been made toward development of methods that enable near real-time cross-platform attribution and ROI analysis, much work still needs to be done and few viable integrated systems for looking at consumer behavior cross-platform are yet available.

The report describes how companies presently must sift through the promotional noise and hyperbole surrounding emerging technologies to find those solutions offering real potential. To realize that potential, they should become “kinetic” organizations — companies with the dexterity and vision required to thrive amid ongoing technology-fueled disruption.

Consumers are loyal to brands that respect their privacy, and that demonstrate their trustworthiness by safeguarding customers’ personal information.

The National Hispanic Corporate Council (NHCC) announced the passing of its former President and CEO, Carlos Soto Quiñones who passed away on Saturday, February 18th. Carlos had served as the NHCC’s President and CEO from 2000 to 2009. Prior to being named to the President/ CEO role, Carlos also served on the NHCC Board of Directors representing Coors Brewing Company.
National Hispanic Corporate Council (NHCC).

According to Ted Rubin, Chief Marketing Officer, Brand Innovators,  “… a Return on Relationship is the value that is accrued by a person or brand due to nurturing a relationship over time…. and this true relationship connection will pass through to the consumer.”

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• The new POTUS has pulled a massive electoral win depicting Hispanics as a threat to the American way of life.
• The Dems, after betting big on our support, have come to the realization that we are politically irrelevant.
• Did I say irrelevant?
• I meant to say toxic.
• Obama’s last minute courtesy -ending the “dry foot wet foot” policy- did away with the only remaining stream of Spanish-speaking documented immigration.

LatinWorks announced the hiring of Leo Olper to the position of SVP and Managing Director. 

Jim Baral has joined Transit Media Group as partner and President, a subsidiary of M&M Group Entertainment, offering entertainment and talent for arenas, casinos, fairs and festivals.

Leticia Mijes has joined Colonial Savings, F.A. in the newly created position of Multicultural Market Manager.

With the rapid growth of multicultural households in America and their unparalleled influence on the marketplace, there is a strong need for retailers to revise their in-store strategies to include a wider range of fresh food products and flavor profiles that cater to the multicultural consumer set. 

While the eating pattern of three structured meals a day remains for many Americans, traditional mealtimes are under assault. Studies show that 37% of the time, a snack replaces a meal. Primarily due to the sales uptick for snacking brands, the CPG industry registered its strongest growth in four years.

The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them.

We’re over a decade into the social media era and it’s still the Wild West out there, with all kinds of criminal activity going basically unchecked.

Only six weeks in, 2017 is already showing signs of being a big year for multicultural marketing. Corporations are doubling down on diversity initiatives. Strategic purchases and mergers have occurred and projected multicultural spend is trending upward for the year.  But despite this year’s momentum, I just can’t shake the notion that targeting and segmenting via ethnicity is weighing us down.  by Mario Carrasco –  ThinkNow

Despite all the progress women have made in business, they are still reaching top leadership positions at a significantly lower rate than men. They have the same education, skills, and qualifications as men to get ahead, so what’s going wrong?

Boardroom diversity in Fortune 100 and Fortune 500 companies has increased for women and certain minority groups, according to the “Missing Pieces Report: The 2016 Board Diversity Census of Women and Minorities on Fortune 500 Boards,” a multiyear study published by the Alliance for Board Diversity (ABD), collaborating with Deloitte for the 2016 Census.

UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has selected four communities as finalists in bid to host the inaugural Prospects Cup: Anaheim/Irvine, California; Ft. Lauderdale, Florida; Houston, Texas; and Kissimmee, Florida. To be held December 18-22, 2017.

If you are in Kindergarten in America you already know that more than half of your classmates are minorities. The U.S. Census Bureau revealed in 2014 that more than half the children under 5 years old in the U.S. were ethnic minorities.  And by 2020, more than half of the nation’s population under 18 will be part of a minority race or ethnic group.

Why advertisers and agencies should improve how they work together to maintain a healthy, loving and productive relationship.  By Bruno Gralpois, Agency Mania Solutions

Are millennial males abandoning pay TV in droves? Or are they only slightly less likely than older generations to be pay TV subscribers?