Agency

As we near the most “archetypical” of Hispanic holidays, Cinco de Mayo, instead of getting into an exhausting explanation of why (or why not) the day is important, below are my “cinco” mega topics to keep in mind when activating Hispanic marketing.  by Roberto Siewczynski

Yes, there are many countries where the spend on digital has now surpassed TV. Yes, the average share of spend on digital worldwide is about 33 percent.  by Nigel Hollis

Today’s young adults look different from prior generations in almost every regard: how much education they have, their work experiences, when they start a family and even who they live with while growing up.

The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research.

Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.

Casanova // McCann recently produced a TV spot for the launch of the California Lottery’s Super Ticket, which boasts the biggest jackpot prize in the State’s history.

BARÚ announced the hire of Jeremy Epstein as its new Associate Digital Director.

A new state-of-the-art coupe rolls past colonial architecture and skirts the sea along the iconic Malecón. The INFINITI Q60’s chrome and bright paint adding another thread to the vibrant tapestry that is Havana.

San Francisco, Riverside and San Bernardino led the nation in annual employment growth among the top 50 U.S. counties with the most employees, according to new U.S. Census Bureau economic statistics.

Ad technology makes it possible for advertisers to reach specific target audiences on Web pages that can hurt an advertisers’ own brand.  

NBCUniversal Telemundo Enterprises revealed its 2017 Upfront theme of “Shift Happens,” a nod to the changes taking place in Hispanic media.  To celebrate the Hispanic “shift” that Telemundo has identified and led in the Hispanic media industry, the Spanish-language network will hold an exclusive event for advertising clients and business partners on Monday, May 15 at The Manhattan Center’s Hammerstein Ballroom.

Financial stress, student loans and retirement plan withdrawals all present obstacles to employee financial well-being according to PwC US’s 2017 Employee Financial Wellness Survey.

Authenticity and transparency are today’s watchwords and have become synonymous with millennial audiences in our digital environment, the only environment millennials have ever really known. Consequently, brands are now able to connect with these always-on consumers in an unprecedented way.

Telemundo, the official Spanish-language home of the 2018 FIFA World Cup Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.

Where will traditional TV networks find its new advertisers?  Will they be niche down-market advertisers or high-end luxury marketers?

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere.

As a researcher focused on multicultural consumers in the U.S., my first thought is, how does programmatic sampling affect multicultural sample? But before we get into the implications of that, let’s demystify the concept of the practice.

Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they have traveled — These and many more factors comprise their biographies. But sometimes, when biographies that are more similar than different are assembled in one room, something happens that can sink a campaign: Unconscious bias.  By Ozzie Godinez – CEO and Co-Founder at PACO Collective

Univision Communications Inc. (UCI) announced that UCI Live – its in-house live event and experiential marketing unit – has selected Kissimmee, Florida as the host city for Prospects Cup. This first-ever international youth soccer tournament will be held at the world-class Omni Orlando Resort at ChampionsGate Sports Field Complex from December 18-22, 2017.

On a recent visit to Bangladesh I took part in a roundtable discussion on the use of research in advertising development. The consensus opinion appeared to be that good gut feeling was more important than research when it came to developing advertising. But that raises the question of how do you develop good gut feeling?  by Nigel Hollis