Agency
Half of Latinas Say Hispanic Women’s Situation Has Improved in the Past Decade and Expect More Gains [REPORT]
Half of Latinas say the situation of Hispanic women in the United States is better now than it was 10 years ago, and a similar share say the situation will improve in the next 10 years.
Teens and Video Games Today [REPORT]
There are long-standing debates about the impact of video games on youth. Some credit them for helping young people form friendships and teaching them about teamwork and problem-solving. Others say video games expose teenagers to violent content, negatively impact their sleep and can even lead to addiction.
Tajín Unveils “Hits Diferente” a New Ad Campaign for Its Sauces Products
Tajín has launched, "Hits Diferente," the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín's mission to redefine snacking experiences within the Hot Sauce category.
The Importance of Hispanic Market Research: Hispanic Voices Matter
The Hispanic market is no longer a niche—it's a cultural and economic powerhouse. Forget the outdated stereotypes—today's Hispanic consumers are a diverse and influential group shaping trends and driving economic growth. Projected to reach a staggering 132 million individuals by 2050, Hispanics will be the nation’s largest demographic, wielding immense buying power that already surpasses 25% of the total Market Spent in USA.
Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it's brand marketing, social media, or e-commerce.
So Many ‘Dicks’ So Few of Everyone Else: e.l.f. Beauty Encourages More Diversity Across U.S. Corporate Boards
e.l.f. Beauty is highlighting its ambition to see more diversity in U.S. corporate boardrooms with an eye-catching, disruptive media campaign on digital screens surrounding Wall Street called “So Many Dicks.” Revealed today at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative.
The Acceleration of Principal Media [REPORT]
A “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges. Principal-based media buying occurs when agencies buy inventory from media owners at bulk rates and then resell it to clients at a markup. Agencies become the owners or vendors of the media, rather than acting as independent agents for clients.
Heightened Consumer Demand for Gender Equality in Advertising Resulting in Up to 10X Increase in Sales [REPORT]
Accurate gender representation in advertising is driving measurable business outcomes for brands—such as heightened consumer trust, loyalty and, most importantly, improved sales performance—according to SeeHer’s latest Gender Equality Measure (GEM) Lift research. SeeHer is a global movement, within the Association of National Advertisers (ANA), to accurately portray women and girls in marketing, advertising, media and entertainment. SeeHer spearheaded GEM, the global gold standard of measuring gender bias in advertising and content.
Mastering Marketing’s New Era with CPG [PODCAST]
ANA's Marketing Futures Podcast returns with another episode recorded on the ground at the 2024 ANA Brand Masters Conference in Carlsbad, California. Host Mike Berberich's guest is none other than the host of this year's Brand Masters Conference, CPG Marketing Expert Fernando Herrera. Berberich and Herrera discussed the evolution of omnichannel marketing over the years, and the challenge marketers face syncing the digital and physical worlds. They also shared their thoughts on AI's role in the marketing function and talked about how to leverage the new hybrid/remote workforce to your advantage.
‘Mi Mamá es una BRAVA Tribute’
The emotional connection when sharing stories about our “mamás bravas” is profound, no matter with whom or when. This legacy project was inspired by the loss of my own ‘mamá brava’ and serves as a tribute to the countless immigrant mamás Latinas who have inspired and nurtured a generation of successful and ‘valiente’ Hispanic American professionals. Their life of work ethic, compromise, educational attainment, and entrepreneurial spirit, all while navigating an unknown system and raising a family, illustrates why ‘Mi mamá es una BRAVA.’
The circle of joy: how Hispanic families are shaping the future food & beverage landscape [REPORT]
Hispanic Americans are closer, more social, younger, and live longer than non-Hispanics, creating one of the highest-value growth cohorts in food & beverage today and tomorrow. All of these factors have one thing in common - familismo, a way of life and a set of values that fuel the Circle of Joy that’s always been the beating heart of food & beverage.
2023 State of Latino Entrepreneurship [REPORT]
This report sheds light on the intricacies of Latino/a-owned businesses by examining three prominent subgroups: women, immigrants and tech-centric firms. In doing so, our research acknowledges and addresses the multifaceted experiences of Latino/a entrepreneurs. This perspective helps unveil systemic challenges and provides a more accurate and comprehensive understanding of the Latino/a entrepreneurial ecosystem.
2024 State of the Media [REPORT]
The findings reveal actionable insight into what PR professionals can say and do to win favor with journalists, secure more earned media coverage, and build long-lasting, mutually beneficial relationships with media professionals.
‘Data driven’ is no longer enough for your ROI strategy
This is not the first time in history that marketers have been pressed to prove the impact of their work, far from it. The increase in the amount of data, growing number of sources of data, rise in synthetic data, and expectations around your ability to show the business relevance of data have skyrocketed.
Unveiling the Influence of Hispanic Women: Why They’re the Key to Advertising Success
Let’s talk about a powerhouse demographic that’s shaking up the advertising game: Hispanic women. They’re not just making waves; they’re practically running the show when it comes to consumer behavior and cultural trends. So, buckle up as we explore why targeting Hispanic women should be at the top of your advertising agenda.
Radio’s true impact for performance campaigns [REPORT]
Named ‘Radio: The Performance Multiplier’, the new study also reveals how on average, radio generates additional web sessions twice as cost-efficiently as other demand generation media combined.
Carlos Pagoaga named President of The Coca-Cola Foundation
The Coca-Cola Company announced that Carlos Pagoaga, a 34-year veteran of the company, will be named Vice President of Global Community Affairs for The Coca-Cola Company and President of The Coca-Cola Foundation.
Digital Out of Home advertising drives favorability and action among consumers
The Out of Home Advertising Association (OAAA) released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that would most drive them to take action, as 76% of recent DOOH ad viewers noted they had taken action because of a DOOH ad.
THE LOOP OF LEGACY – THE ORIGINALS [WEBINAR]
With the celebrations of Circulo Creativo's 25th anniversary, you invite you to: THE LOOP OF LEGACY, a series of webinars full of anecdotes, reunions and reflections to analyze what we were, who we are and what we want to be. The Loop of Legacy - Los Originales Date & Time May 15, 2024 01:00 PM Eastern Time (US and Canada)
Intersectionality in Marketing
From "diversity" to "inclusivity," no other term has been arguably misappropriated, misused, and co-opted in the business world than the concept of intersectionality, coined by renowned Black feminist legal scholar Dr. Kimberlé Crenshaw in 1989. Whenever I have worked alongside clients and marketing colleagues as a consultant, it was common to hear the term "intersectional" used to describe an array of things: Brands, marketers, research participants, or approaches to strategy.
