Agency
Republica’s Jorge A. Plasencia elevated to Global Chief Client Officer Role at HAVAS
Havas announced the appointment of Jorge A. Plasencia as Global Chief Client Officer of the Havas Creative Network.
Financial Services Industry Strives to Navigate U.S. Latino ‘Bothism’
Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the industry has struggled to embrace bothism – the concept of merging seemingly opposing approaches for better results – multicultural consumers in the U.S., particularly bi-cultural Latinos, have fully adopted it. Many see themselves as American and Latino, not half and half, but 200%, wholly embracing their American and Latino identities.
When Online Content Disappears [REPORT]
The internet is an unimaginably vast repository of modern life, with hundreds of billions of indexed webpages. But even as users across the world rely on the web to access books, images, news articles and other resources, this content sometimes disappears from view.
HumanKind Study–Exposing Reality of Today’s Consumer Climate
Leo Burnett Chicago released the findings of the U.S. HumanKind Study, which draws on extensive primary market research to dive deep into the main issues shaping the nation. Developed in partnership with research company Maru/Blue, the study offers a panoramic view of the challenges facing Americans today and outlines opportunities for brands to address issues spanning mental health, finance, social media and other divisive topics.
PACO Collective 18th Year Anniversary
Chicago used PACO Collective, celebrates their 18th year anniversary.
Carlos Vives named 2024 Latin Recording Academy ‘Person of the Year’
The Latin Recording Academy® announced that Latin GRAMMY and GRAMMY winner, Carlos Vives, will be the 2024 Latin Recording Academy Person of the Year.
Need to Know: The basic of TV media buying
Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the modern world of media buying.
2024 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE
Hyundai Invites Hispanic Consumers to See the World in a New Light through the All-new Santa Fe Marketing Campaign Created by Lopez Negrete Communications
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV. The campaign titled “Under a Different Light” – “Un nuevo punto de vista” – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe. The campaign, available in both Spanish and English for bilingual audiences, includes 15- and 30- second TV commercials, radio spots, streaming audio, digital and social media.
New Estimates Show Population Recovered for Large Cities and Grew in Small Places on Outskirts of Urban Areas in 2023
While the nation’s fastest-growing cities continue to be in Sun Belt states, new population estimates show that some of the top gainers are now on the outskirts of metropolitan areas or in rural areas.
Falling Population of Foreign-Born in Puerto Rico Mirrors Island’s Drop in Total Population
Puerto Rico’s foreign-born population slipped below 100,000 in 2018-2022 from a decade earlier, according to the most recent American Community Survey (ACS) five-year estimates. The island’s foreign-born population declined by roughly 15,000, from 104,497 in 2008-2012 to 89,461 a decade later.
BMO Financial Group partners with PACO Collective for Multicultural Strategy & Media Buying
PACO Collective will partner with BMO to strengthen its multicultural media strategy, planning, and buying in priority markets. This partnership underscores BMO’s commitment to engaging diverse audiences and expanding its reach across multicultural audiences.
Chavez appointed to the National Board of the PRSA Foundation
The PRSA Foundation announced that it has appointed nine new Trustees to its Board of Directors, including Stephen Chavez, CEO of ChavezPR based in Los Angeles. The appointees will serve a four-year term as members of the Board and oversee the Foundation’s strategic direction.
THIRD EAR named Multicultural AOR for Ashley
THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand.
Brands as Beacons: The Power of Positive Content in Digital Advertising
Today's online experiences have been built on the backs of advertising dollars, and those experiences have become increasingly unpleasant and detrimental to the human condition. Interestingly, this current state of affairs presents an interesting opportunity for leading brands.
A look at how CTV reach and viewership trends shift across generations
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records.
It’s High Time for a CMO Rebrand to Drive Growth
Recent news that UPS and Etsy parted ways with their CMOs and weren't going to replace them caused eyebrows to raise across the industry. And when Professor Scott Galloway declared that "CMOs are dead in 18 months or less," our chins hit the floor! And all of this was before Starbucks recently dropped its CMO role.
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world.
Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024
The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion.
