By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Last week I elaborated on the awkward way some people offer me money to plug their faux-news, products &/or services in my weekly op-ed.
- I repeat: there are other legit ways to promote your wares properly, possibly with much better results & ROI than clumsy make-believe journalism.
- Just call me and we’ll discuss.
- As you can imagine, I also receive tons of press releases all the time.
- Lots and lots.
- In the majority of cases, said PR efforts are shotgun approaches blasted wholesale to every single publication in America and beyond.
- No news new there.
- Most go utterly ignored.
Given the healthy short- and long-term impact of media advertising, marketers should realign a share of promotional dollars to media to stop brand erosion. This shift will enable marketers to reinforce brand equity, support shopper loyalty and drive consistent brand growth.
Marketers have long wanted to get inside the heads of their customers. Getting onto the smartphones they hold in their hands may be the next best thing. By Laura Beaudin, Wendy Grad, Elizabeth Spaulding and John Grudnowski
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. Is big data all hype? By Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, and Guru Sethupathy
It’s time for all marketers to catch up to the new generation of tracking. Leading edge marketers have adopted the new tracking tools that take advantage of the opportunities created by digital and mobile technologies. It’s time for all marketers to get on board with the transformation. By Mark Chamberlain – Sector Managing Director, Transformation Brands / Kantar Millward Brown
New business development is often a difficult task for ad agencies. In addition to the day-to-day upkeep required for current clients, agencies must also constantly perform the challenging work of searching out new opportunities and partners. According to research, the process doesn’t appear to be getting any easier.
IAB (Interactive Advertising Bureau) released “The Internet of Things,” a study which shows that nearly two-thirds (62%) of American consumers own at least one Internet of Things connected device (connected car, connected/smart TV, fitness tracker, home control system or appliance, internet-enabled voice command, smart glasses, smart watch, VR headset, or wearable)
In December, we look forward to a new year. We make predictions and resolutions for how we’ll tackle the coming months. We dig deep into ourselves, become very introspective and (hopefully) find ways to become better peopl
When it comes to formal workplace training, a majority of Americans who are employed full- or part-time say that they have received some form of instruction from their currently employer, including one in five who say that they have received formal training mostly online (20%) or in a classroom (16%), and another 30% who say that their training has involved a mix of both online and classroom components
The Futurestep division of Korn Ferry has shared its 2017 predictions for talent acquisition. Based on insights from recruitment experts from around the world, the list reflects trends that have emerged during the past 12 months as well as those predicted to dominate during the coming year.
The Univision Creator Network (UCN) announced a partnership with Golden Boy Promotions, Oscar de la Hoya’s national boxing promotional company, to develop digital native content for Golden Boy’s YouTube channel.
Research by Green 2.0 and University of Michigan Professor Dorceta Taylor previously found that people of color hold just 12% of leadership staff positions and 4.6% of board seats at environmental NGOs and foundations. Diversity Derailed, by Maya Beasley of the University of Connecticut, examines the search firms often used to fill these high-level roles. Among the results, the research found that 87.5% of search firms have encountered bias during past searches and 68.8% only mandate a diverse slate when their client prioritizes it.
Healthcare marketing is in the midst of a dramatic transition. This transition is being dictated by the behavior and preference of the patients and physicians we serve. While we are generally less dependent on mass media, we are still very much under its spell. The allure and tradition of mass media continues to shape strategies and execution in ways that we may not realize.
Partnership for a Healthier America has selected Pólvora Advertising to provide guidance in marketing and advertising in the Los Angeles market. 
When it comes to holiday ads, mass merchandisers comprise over half of the total retail category’s Gross Ratings Points (GRPs), measuring ad impressions, during the holiday months. And not surprisingly, there is a significant increase in mass merchandiser ad spend (and overall retail ad spend) during the holidays compared to the rest of the year. However, that is not the case across all advertiser categories.
Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.
Visual trends can be difficult to identify as they are happening, but Getty Images manages to do just that. For its annual trend report, the photo service analyzes imagery in pop culture and advertising, as well as data from its 400 million annual downloads, to predict the visual trends that will shape the year to come.
The nature of television and viewership are morphing, but a serious lag in measurement capabilities is impeding marketers’ ability to leverage the new dynamics, says George Musi, SVP, head of analytics and insight at Optimedia.
