Agency

Partnership for a Healthier America has selected Pólvora Advertising to provide guidance in marketing and advertising in the Los Angeles market.  

When it comes to holiday ads, mass merchandisers comprise over half of the total retail category’s Gross Ratings Points (GRPs), measuring ad impressions, during the holiday months. And not surprisingly, there is a significant increase in mass merchandiser ad spend (and overall retail ad spend) during the holidays compared to the rest of the year. However, that is not the case across all advertiser categories.

Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.

Visual trends can be difficult to identify as they are happening, but Getty Images manages to do just that. For its annual trend report, the photo service analyzes imagery in pop culture and advertising, as well as data from its 400 million annual downloads, to predict the visual trends that will shape the year to come.

The nature of television and viewership are morphing, but a serious lag in measurement capabilities is impeding marketers’ ability to leverage the new dynamics, says George Musi, SVP, head of analytics and insight at Optimedia.

This year, Captura Group found 10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest in Hispanic marketing, reap the positive results, and be a hero.

The new report—titled “Connected Interaction to Power Brand Attraction”— explores the many ways digital transformation has impacted marketing and the organization’s ability to grow and profit from expanded relationships with customers.

If a single word could represent the U.S. marketing industry in 2016, what would it be? According to the members of the ANA (Association of National Advertisers), that word is transparency.

I spent last week in New York and met with a variety of media owners. I sat with a very large local radio network, a large national outdoor company, a company that sells targeted TV ads, and a digital advertising platform.  By Maarten Albarda

Attention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, bannAttention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, banner ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.er ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.

From conversations on the go to checking in on social media to navigating to destinations near and far, the accessibility of Smartphones has transformed how we live, work, and play.

Univision Communications Inc. (UCI) announced that UCI Live will present the inaugural Prospects CupSM next December 2017.

Another year is coming to a close and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to even greater heights.  By Lee Vann – Founder and CEO, Captura Group

The point of purchase is no longer just in-store as a result of the rise of digital marketing, and marketers are looking for new ways to create a win-win-win for brands, retailers, and shoppers.  By Kerry Breen, Sr Manager, Marketing Knowledge Center at ANA

Programmatic plans require fluid budgets and adaptability. Control freaks may be tempted to pre-plan every tactic of their campaigns, but it’s better to start broad, have a thesis on what could work, observe performance, and optimize your campaign based on that data.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Yes, I’ve been offered money many times to publish faux-news in my weekly op-ed.
• Sometimes the offer is overt, awkward, insulting.
• Sometimes it is subtle, oblique, vague.
• Please don’t waste your time.
• Or mine.
• That’s not how it works, folks.

The new report released explores “The CMO Shift to Gaining Business Lift” and the evolving role of the CMO as a growth driver, change agent and customer experience advocate. Nearly 70 percent of more than 200 participants in the international study say there is a clear mandate or high level of expectation among their senior management teams and board members for marketing to be the growth driver and business value creator in their organizations.

Five U.S. Senators have written a letter to the Government Accountability Office asking the organization to conduct a study into the advertising habits of government agencies as it relates to how much they allocate to minority-owned agencies and media outlets.

Tapping into deep-seated emotions that connects us as human beings can provide brands with the means to engage across a diverse audiences, writes Nigel Hollis, chief global analyst at Kantar Millward Brown.

Since the 1970s, the term “information overload” has captured society’s anxiety about the growth in the production of information having potentially bad consequences for people as they struggle to cope with seemingly constant streams of messages and images. The advent of the internet, it was thought, would only exacerbate this, with the onset of ubiquitous connectivity turning information overload into something even more debilitating.