Agency

Self-proclaimed political outsider Donald Trump was chosen as the nation’s next president on Tuesday, defeating Washington veteran Hillary Clinton in a fiercely fought election that has wide-ranging implications for the nation’s economy and retail industry priorities from tax reform to transportation infrastructure and international trade.

A corporate reorganization doesn’t have to create chaos. But many do when there is no clear plan for communicating with employees and other stakeholders early, often, and over an extended period.  By Rose Beauchamp, Stephen Heidari-Robinson, and Suzanne Heywood

Nearly one in five internet users around the world block ads, according to September 2016 research. That doesn’t necessarily mean they are averse to brand messaging, however.

VidaLexus RPM is an original weekly web series that takes audiences on a musical journey, exploring different Latin music genres and reengineering their sound with the help of Latin pop sensation Raquel Sofía.

Nielsen announced the launch of the Nielsen Shopper Essentials Suite. Nielsen Shopper Essentials, a web-based data visualization and analysis solution, provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes.

For nearly 200 years, Johnnie Walker has inspired the world with stories of personal progress and today the brand announces the new Keep Walking America campaign, which is yet another powerful collection of stories celebrating the countless achievements, unwavering optimism, hardwork and tireless progression of the great people who call America home.

comScore, Inc. and MediaMath released results from a new study, The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies, publishers and technology companies to consider in order for programmatic to reach its full potential.

Why is it that some brands can endure years of bad press without losing substantial sales? Similarly, how do some brands transform into industry leaders, often seemingly overnight? In many cases, it’s the result of careful management of brand equity and corporate reputation.

Being customer-centric is a buzzworthy topic these days.  Every company pays lip service to being customer-centric, but in most cases it is simply that: lip service.  Most companies simply come up short.

In a political bombshell still reverberating through Washington, Donald Trump, confounding the predictions of most of the pundits and pollsters, won a solid electoral victory. For the first time in eight years, the Republicans control the Presidency and the House and Senate. This means that it is likely that the political gridlock of the last three Congresses will be broken.

Facebook has been slammed with a potential class-action lawsuit accusing it of violating federal civil rights laws by publishing housing and job ads that discriminate against minorities.

In order to reach millennials, consumer brands have to target more multicultural audiences in their advertising and social campaigns, according to a recent study by Buzz Marketing Group (BMG).

Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they’re not a uniform generation with identical traits that apply to every single member.

The world and the marketplace have long moved beyond evaluating companies based solely on the quality of their products or the services they provide. Equally important to protecting and growing reputation are the relationships a company has with its environment, communities, employees, etc.  By Wendy Salomon, VP, Reputation Management & Public Affairs

In local communities, the civically engaged – the people who vote, volunteer and connect with those around them – play a key role in community life. Thus, how and to what degree they stay informed about their communities carries added weight.  By Michael Barthel, Jesse Holcomb, Jessica Mahone and Amy Mitchell

Few images are as iconic to Cuba as classic 1950s cars packing Havana’s streets. But vehicles aren’t the only area where Cuba has lagged behind; Thanks to decades of Communist rule, the country is far behind much of the world when it comes to Internet access and quality.

There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple as it might seem at first glance and along the way you might find yourself in a bit of a pickle.

I was in the U.K. for the last seven days, and I can report that Christmas is already in full swing there. Stores are decked out with Christmas trees, the television is full of Christmas advertising, and I even had my first minced pie. That’s what you get in a country where they do not celebrate Thanksgiving, and thus there is nothing between autumn and the first days of Christmas.

“Middleman.” Perhaps because of the streamlining obsession borne of technology (not to mention the outdated gender reference), the very word seems to come preloaded with not-so-positive connotations these days.  That certainly seems to be the case sometimes in programmatic television, where a plethora of aggregators, platforms and data providers has sprung up amid the birthing of the new practices and systems needed to leverage new media, data and technology capabilities.

By Gonzalo López Martí  – Creative director, etc. / LMMiami.com

• Pepe Beker, an Argentine adman (and avid marathoner) who’s had an outstanding professional career in México working for various multinational agencies and now runs his own wildly successful shop in CDMX told me once that, in his opinion, the countries that boast the best advertising are those in which ad professionals ride public transportation.
• It’s a soundbite, of course.
• A very insightful one, lemme tell you.
• Methinks it carries a gigantic truth that can be applied to most lines of business.