Agency

The customer relationship management (CRM) market has exploded in recent years, particularly among retailers, business and financial services companies, and technology companies. Not on the list? Healthcare.

Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create www.latinovoicesandvotes.com, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.

Horizon Media announced that it is launching a dedicated multicultural social solution to help the agency’s clients maximize brand influence through organic engagements, influencer relationships and strategic paid media within the multicultural space.

We’ve heard it before… Hispanics over-index on all things digital, mobile and even social.  Here at Univision, we’re able to go a layer deeper into Hispanics’ digital habits, using a mixture of proprietary and syndicated insights that only we can offer.  In our latest Hispanic 411 webinar, The Digital Boost: Influencing Hispanics’ Path to Purchase.  By Roberto Ruiz / Univision Insights

Demographics and buying behavior are critical for any company to understand consumer preferences and demand. But today’s retailers need to understand shoppers beyond race and gender segments. Every shopper has a specific need that drives where they shop and what they buy. And disabled consumers are no exception—they have their own unique preference that should command personalized attention from manufacturers and retailers.

There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity.  It’s the ability for marketers to leverage data, create more engaging, more personalized storylines across channels and devices, and be truly creative in their execution.  This three-dimensional strategy represents the evolution of the role of creative in a digitally driven marketing environment.  

A deep dive into the impact of politics on consumers, and the brands courting them.

The U.S. Census Bureau awarded its 2020 decennial census integrated communications contract to Young & Rubicam (Y&R).

The FCC’s new rules require Internet Service Providers (ISPs) to obtain opt-in consent to use and share “sensitive data,” a term defined now by the FCC to include all web browsing and application use history when linked to a device alone. This is unprecedented. It also could seriously undermine the support that data-driven advertising provides to on-line commerce.

According to August 2016 polling by Strata, nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys. And it’s an anxiety that has grown along with programmatic buying itself: In May 2015, only 48.0% were concerned about this.  Transparency of inventory was yet another top fear, and it too had grown since May 2015. A little more than half (or 52.7%) of those polled said this was problematic.

In 2016, the workforce is undergoing a seismic change as 3.6 million Baby Boomers are set to retire, one-fourth of Millennial workers will take on management roles and Generation Z (those born between 1994 and 2010) has started to enter the workforce

So, yes, this is another article about selling to millennials. In 2016 alone, millennial buying power is estimated at $600 billion. That will only continue to surge as their incomes increase and they reach their peak spending years. Here, we look at four things CPG brands should keep in mind in their shopper marketing and consumer promotion plans targeting this vast, sophisticated group of consumers.

Univision Digital announced the launch of “CNCO Evolution,” a new web series that tells the story of how the winners from “La Banda” are dealing with their newfound success and how they prepared for the launch of their first album, Primera Cita.

Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads.  Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.  That’s basically what Facebook is doing nowadays.  by Julia Angwin and Terry Parris Jr. / ProPublica

Research was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance.

A new generation of media agency leaders will have to fight to retain status as the business takes on ad:tech, consultancy and a more aggressive client base.

As part of its wide-ranging, multiplatform political and electoral coverage, Univision News presents a special digital report that provides a comprehensive overview of Hispanics in public office across the United States over the last two decades: “Latinos en Power.”

A few weeks ago, I had the privilege of speaking to a room of senior brand marketers at the 2016 NPD IDEA Conference – an event dedicated to helping brands understand the levers for market disruption and innovation.  As we gear up for the holiday season, I felt it important to share some of the key messages from my talk, and why Hispanics truly are consumers that bring brands MORE.  By Roberto Ruiz / Univision

By Gonzalo López Martí  – Creative director, etc. / LMMiami.com

• Last Tuesday, my friend, benefactor, mentor, partner in crime, founder & editor of this prestigious publication, Eugenio “Gene” Bryan, plus yours truly attended a great show at Downtown Miami’s Knight Concert Hall, headlined by Cuban living legend Omara Portuondo, she of Buena Vista Social Club fame, who at 85 years of age still has the uncanny ability to bewitch audiences with her soulful voice.
• The fact that she’s accompanied by a band of world-class musicians doesn’t hurt either.
• It just so happens that simultaneously across the street at the Adrienne Arsht Center for the Performing Arts, there was another concert by another living legend of popular music, in this case from France, 92 year-old Charles Aznavour (aka the French Frank Sinatra).
• On top of that, at the same exact time a few blocks south of where Mrs Portuondo & Mr Aznavour were performing, none other than British diva Adele was slated to sing at the American Airlines Arena.

This month, I had the opportunity to attend the Association of National Advertisers’ Multicultural Conference and participate in the launch of the “We Are Gen Z Report.” It was an interesting intersection of where cultural marketing is today and where I think it’s going in the future.  By Jose Villa /  Sensis