Agency

A few weeks ago, I had the privilege of speaking to a room of senior brand marketers at the 2016 NPD IDEA Conference – an event dedicated to helping brands understand the levers for market disruption and innovation.  As we gear up for the holiday season, I felt it important to share some of the key messages from my talk, and why Hispanics truly are consumers that bring brands MORE.  By Roberto Ruiz / Univision

As part of its wide-ranging, multiplatform political and electoral coverage, Univision News presents a special digital report that provides a comprehensive overview of Hispanics in public office across the United States over the last two decades: “Latinos en Power.”

This month, I had the opportunity to attend the Association of National Advertisers’ Multicultural Conference and participate in the launch of the “We Are Gen Z Report.” It was an interesting intersection of where cultural marketing is today and where I think it’s going in the future.  By Jose Villa /  Sensis

According to the Digital Marketing Glossary, newsjacking may be defined as “the art of using news events or stories for marketing and advertising purposes.”  The idea is to identify breaking stories and find a creative way to become a part of them.  by Wegs, Chief Idea Officer / Dieste

As their audiences become more connected, brand marketers need to be open-minded about where their best opportunities lie

Marketers and media executives love to talk “programmatic.” But it’s one of the most misused words in the field. People might mean anything from automatically purchased display advertising (the correct definition) to dynamic insertion of ads on TV (not quite right).

Big brands spend a lot on media. Media budgets can be tens or even hundreds of millions of dollars a year. Despite this huge investment, however, many are only just starting to realise that they need greater internal expertise to take back control.

However, the world’s cities are facing more challenging demographics, and the days of easy growth are over. In the past, city economies expanded largely because their populations were increasing due to high birthrates and mass migration from rural areas. Both of those sources of population growth are now diminishing. Global population growth is slowing because of declining fertility rates and aging. At the same time, rural-to-urban migration is running its course and plateauing in many regions. How cities adjust to the new reality is important not only for their prospects but also for those of nations that will continue to rely on thriving cities for rising prosperity.  By Jonathan Woetzel, Jaana Remes, Kevin Coles, and Mekala Krishnan

Retailers could see record web traffic this year, according to Deloitte’s 31st annual holiday survey of consumer spending intentions and trends.

Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers, a segment of the U.S. population that enjoys and values traditional ethnic food.  

Operating in a Silicon Valley-style work environment has been one of the key qualities that has helped TechStyle Fashion Group gain success as a disruptor brand in the fashion industry. Parent company to popular brands such as Fabletics, JustFab, and ShoeDazzle, TechStyle has successfully used technology, big data, and customer service to reimagine ecommerce and fashion alike.  By Crystal Albanese, senior manager of conferences and committees at ANA

If you take on a new role, either in your current company or a new one, I’d urge you to think twice before taking on the mantle of “Strategy” or “Brand Transformation” in your title, because it tends to put a target on your back.  Unless you’re part of a team designated to work on strategic initiatives, and unless that team is truly cross-functional, you’re destined to fail.

IRI announced third quarter results from its IRI Consumer Connect survey uncovering that nearly two-thirds of U.S. consumers believe their financial health is poised to deteriorate in 2017 regardless of who wins the presidential election this year. Despite relentless campaigning, this remains consistent with their second quarter sentiment. This financial uncertainty is setting the stage for an upcoming holiday shopping season in which 55 percent of all consumers surveyed say they will spend the same as last year this holiday season.

A new survey of Hispanic Baby Boomers conducted by health and well-being company Humana Inc. revealed that despite notable barriers, many Hispanics age 55 or over have a positive outlook on their health and are strongly motivated to stay healthy, with almost half of the respondents reporting they don’t feel old and still have many goals they wish to accomplish.

When it comes to making changes to health and wellness behaviors, sometimes people need a little push. Changing your consumers’ habits is not an easy thing to do; oftentimes, it requires some coaching.

Mosaico PR has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic market.

New research by a Rice University marketing professor debunks a long-held belief by companies that they could charge more for locally produced goods and services because of consumers’ sense of attachment to their community. The study, published in the Journal of Marketing, determined consumers with a local identity will pay more than consumers with a global identity even when a product’s country of origin is unknown.

Modern methods of marketing and advertising depend heavily on content engagement online. As a result, experts in these fields are constantly seeking out information on how they can reach their target audiences in the digital space.

With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week.

Well, if you want to avoid “crap” and “noise,” start by delivering an awesome brief.