Agency

A few decades ago, Frito-Lay was onto something. The year was 1994 and they realized that there were a lot of Latinos in Los Angeles. They also realized that Latinos had different taste palates and over-indexed in the salty snacks category. So they decided to launch “Sabrositas,” a series of Latino-infused (Limón, Chile, etc.) line extensions for the Frito-Lay brand.  By Roberto Siewczynski – SVP, Group Director – Epsilon

As millennials are now the majority of the workforce, more than half are already ascending into leadership roles and transforming business, according to “The millennial majority is transforming your culture,” a new white paper by Deloitte and the Billie Jean King Leadership Initiative (BJKLI).

Today’s consumers, especially Millennials, are more discerning than ever and demand to have experiences that put them first.  

Nielsen announced that by mid-2017, it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs). Nielsen will incorporate Return Path Data from set-top boxes and other electronic measurement into local services, including the 140 TV markets currently measured by paper TV diaries. The integration of Return Path Data will pave the way for the retirement of paper TV diaries in early 2018.

This report provides an overview of our findings on the evolution of the U.S. economy, the state of U.S. competitiveness in 2016, and priorities for the next President and Congress, drawing on our research and the May–June 2016 surveys of alumni and the general public.  While a slow recovery is underway, fundamentally weak U.S. economic performance continues and is leaving many Americans behind. The federal government has made no meaningful progress on the critical policy steps to restore U.S. competitiveness in the last decade or more.  By Michael E. Porter, Jan W. Rivkin, Mihir A. Desai, With Manjari Raman

As we begin celebrating Hispanic Heritage month at ThinkNow Research, recent Pew Hispanic data has us thinking about how the changing Hispanic demographic can be reached effectively through their heritage.

Perception is not the same as the reality, particularly for overrated occupations like Advertising Account Executive, Author, Broadcaster, Photographer, Public Relations Executive, and Stockbroker. These jobs can be stressful, involve long hours and have a high turnover.

For Eric Reynolds and his team at Clorox, diversity has been a cornerstone of their efforts to create teams that help keep the company and its brands vibrant. “We set ambitious goals for attracting, retaining, and developing diverse talent,” says Reynolds, CMO at the Clorox Co. “We believe that diverse, robust teams create better strategies and ideas, and certainly more exciting creative.”  By Crystal Albanese, senior manager of committees and conferences at ANA

In our recent monthly survey on entertainment, we looked into young consumers’ spending on everything from TV to the written word, asking them “In an average month, which of the following forms of entertainment do you spend money on?” Their responses paint a clear picture of their disruptive tendencies, and how their spending supports the non-traditional media access that has upended multiple industries.

Between 2007 and 2014, the U.S. Hispanic population grew annually on average by 2.8% (its pace of growth has been an even slower 2.4% between 2010 and 2014). This was down from a 4.4% growth rate between 2000 and 2007 and down from 5.8% annually in the 1990s. As a result, the Hispanic population, once the nation’s fastest growing, has now slipped behind Asians (whose population grew at an average annual rate of 3.4% from 2007 to 2014) in its growth rate.

el Jimador, an official sponsor of the Mexican National Soccer Team, is offering soccer fanatics the chance to win a VIP trip with “The Ultimate Fan Experience” as part of the brand’s soccer platform.

New research reveals that focus, simplicity, “digital first,” and perceptions matter most.  By Joao Dias, Oana Ionutiu, Xavier Lhuer, and Jasper van Ouwerkerk

Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts. Advertising expenditure will then expand by 4.5% in 2017 and 4.6% in 2018 – up from the previous growth forecasts for both years, which were 4.3% and 4.4% respectively. By 2018 global advertising expenditure will total US$589bn, US$4bn more than forecast in Ju

It’s no secret advertisers are flocking to digital at the expense of traditional formats.

There are only a few weeks left before the ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. kicks off Oct. 9-11 in Los Angeles, Calif. Jennifer Lashua, a featured speaker at the conference, will present about Intel’s Diversity in Technology Initiative. Read on to learn more about what she’ll be sharing during her presentation, why multicultural marketing is so important in today’s marketplace, and what she sees as the future of multicultural marketing.  By Crystal Albanese, senior manager of committees and conferences at ANA

For reasons you will understand, I can’t go into the details of the landmark solution that was engineered for McDonald’s with Omnicom. It also won’t surprise you that some of the peanut gallery commentary and assumptions were incorrect.  But what I can talk about is what I think the industry can learn from the recent “big” pitches. Let’s call that the new normal.

Orcí received an Imagen Award in the Best On-Air Advertising category.

The growing field of marketing attribution is getting some much-needed help from the world of software. Algorithmic attribution, a more software-driven approach to marketing attribution, is leaving behind traditional “last-touch” and “first-touch” attribution models in favor of sophisticated computer-generated statistical models that help companies better optimize media spending and consumer targeting.

For restaurants to evolve, understanding the next generation customer is critical. And the next generation customer is already here.

By Gonzalo López Martí    – Creative director, etc etc / LMMiami.com

• My columns have been known to follow a certain literary brand of free-associative stream of consciousness.
• An idiosyncratic yet enthralling litany of loosely connected lofty thoughts, eye-opening factoids, saucy snark, playful mischief, whimsical one-liners, devil-may-care invective, off-of-left-field bon mots and non sequiturs.
• The good news?
• No libel lawsuits so far.
• This particular op-ed you’re kindly consuming today sorta takes the free-wheeling genre to an extreme.
• Please read on at your own risk.