Agency

Telemundo announced the promotion of Angel Domenech to Vice President of Creative Strategy. He will oversee the strategic creative approach, development and execution of the network’s high profile launches and overall branding initiatives for Telemundo Network. Domenech will report to Aileen Angulo-Merciel, Senior Vice President, Marketing and Creative, Telemundo.

Variety has hired Betsie Batista as National Sales Director for Variety Latino. Batista, who most recently led new business development for ESPN Multimedia Sales & Sponsorships, will be based in Variety’s Gotham offices where she will lead all of Variety Latino’s sales initiatives.

Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family closeness. Marketers will continue to win by using Culture, Values and Identity as major relevance platforms to connect brands at a deeper level with Hispanic Gen Zers.

Hispanic power and influence is surging: 50% of recent U.S. population growth has come from Hispanics and the U.S. Latino population is expected to double within the next two generations. And today’s significantly-younger, increasingly U.S. born, dynamic Hispanic population is shaping the American mainstream by maintaining strong ties to its cultures of origin, developing an “ambicultural*” personality that is at once entirely American and entirely of one’s culture of origin.

For marketers looking to decode the customer journey, understanding customer pain points can be helpful. According to April 2016 research, almost three-quarters of executives in North America said they have at least some capability to detect when and how digital customers are struggling.

The lineup for The Latin Recording Academy®’s 2016 Latin GRAMMY® Acoustic Sessions will feature headline performances by five-time Latin GRAMMY winners Jesse & Joy, two-time Latin GRAMMY-winning duo Sin Bandera, and Latin pop trailblazer Gloria Trevi.

A Nielsen spokesperson tells Radio Ink this latest issue with meters was “an isolated personnel issue.  There is no indication that this involved any media entities.” Monday afternoon, Nielsen informed radio subscribers that there were “irregular compliance patterns” in PPM homes in Los Angeles. Here are the details…  Courtesy of Radio Ink

In the last two weeks, NBC’s Rio Olympics has garnered nearly half of the total national TV revenue of many top ad categories.

J. Walter Thompson Intelligence, the propriety research arm of J. Walter Thompson Worldwide, released a new study in partnership with the OPAM (Out Professionals in Advertising and Media) organization on understanding transgender inclusivity in advertising.

It is imperative that marketing leaders understand their role in driving change toward a new content production strategy.  By Jillian Gibbs, ANA Faculty

At this time of the year, many of you are gearing up for 2017. You are determining budgets, developing strategies and detailing plans.

• And I ask you: why not be radical?
• Why not set aside a budget to test new ways of connecting your brand or your service with your consumers?
• Build a learning plan with these initiatives and explain to everyone that these plan elements are not to be touched by budget-cuts (so make sure the budgets are small so they “don’t matter”).

Telemndo announced Allstate, Anheuser-Busch, L’Oréal Paris, Samsung and Walmart as sponsors of the 2016 edition of “Premios Tu Mundo,” honoring the year’s best Hispanic actors, singers and TV moments.

By Gonzalo López Martí – Creative director, etc etc  /  LMMiami.com

• Some companies have courage.
• Aka cojones.
• Others don’t.
• Apple belongs to the former group.
• As does Univision.

All Gen Zers are hugely influential on their families and friends purchases especially across categories that directly impact their image such as in apparel, athletic shoes, school supplies, as well as in categories reflecting their taste preferences such as eating out, fast food and candies. The main difference uncovered by SSG’s Gen Z 1.0 is that Hispanic Gen Z has much greater influence than their counterparts on larger purchases like cars, trucks and technology products.

For many companies, cost reduction efforts become an endless downward spiral.  As soon as one cost reduction program is completed, it’s followed by another.  Competitors become locked in a race to the bottom, as price reductions predicated on cost reductions are countered by more cost-cutting from competitors to drive another round of price declines.  Before you know it, the industry has shrunk and retailers, manufacturers and consumers alike all lose out on greater growth and access to greater innovation.  By Jason Green, CEO, The Cambridge Group, and Dan Vucovich, former SVP, President U.S.,
The Hershey Co.

Historically, advertising production has followed a very traditional path: A marketer hires an agency of record; then that agency hires a production company to oversee the production of a master asset, as well as the post production, versioning, and adaptations, all with a single point of contact from the brand.  With the evolution of global content production needs, many marketers have found alternative solutions to this process. Often these solutions involve a transcreation house that is able to address emerging markets and provide consistency, transparency of spend, speed to market, and lower costs.  By Jillian Gibbs, ANA Faculty

Millward Brown released a study exploring the brands behind the two U.S. presidential candidates, Democrat Hillary Clinton and Republican Donald Trump, comparing them with brand profiles in the company’s extensive brand database. The Clinton brand aligned with profiles of proficient but undifferentiated brands, including American Airlines, the United States Postal Service and Visit Florida, the state’s travel arm, while the Trump brand was unlike any brand found in the company’s BrandZ™ database of more than 100,000 brands.

Marketers are constantly looking to meet, and exceed, customer expectations. But according to March 2016 research, less than half of marketers feel confident their organization understands the customer journey.

“Listen to your customer” is a business truism that approaches cliché, but the consequences of not adapting commercial models to market shifts can be severe.  By Brian Fox and Paul Magills

Univision Communications Inc. (UCI) announced the promotion of Silvia García to senior vice president of Media Planning and Multiplatform Strategy. She will continue to be based in Miami and report to Jessica Rodriguez, EVP and chief marketing officer at UCI.