Agency

Results from a new Trusted Media Brands, Inc. study exploring the future of digital video found 65 percent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast and cable digital properties); ad networks; publishers (BuzzFeed, Vice, Vox); and multichannel networks (Maker Studios, Awesomeness TV, FullScreen).

Given Puerto Rico’s long-term economic malaise and ongoing fiscal crisis, it is no wonder that out-migration of the Island’s residents has picked up. Over the past five years alone, migration has resulted in a net outflow of almost 300,000 people, a staggering loss. It would make matters worse, however, if Puerto Rico were losing an outsized share of its highest-paid workers.  By Jaison R. Abel, Giacomo De Giorgi, Richard Deitz, and Harry Wheeler

Lizette Williams: Social media has created a platform to bring this conversation to the forefront of the industry, which we never would have seen 10 or 20 years ago. It’s given a real voice to consumers, many who have historically been disenfranchised. We’ve seen this with platforms like Black Twitter and organizations like Latina Bloggers Connect. These diversity issues have become mainstream issues as a result.

Norbi Zylberberg launched Socialisssima, a new start-up mindset agency based in Austin and focus on the multicultural market in the US.

Hispanics are eager to experience virtual and augmented reality

In the bid to be completely measurable and provide every figure a marketing executive could ever need, digital marketers are at the point of having an excel sheet worth of figures but not a whole lot of meaning. Many of the metrics I can think of are now turning into hygiene. Did my ad run, did it appear where it could be seen, did we keep it away from porn and was it actually seen by a human rather than a bot?

In an innovative effort to increase brand awareness among U.S. Hispanics, the iconic 50+ giant AARP has launched a new, multi-generational and upbeat Spanish-language brand campaign, a national 360° multi-channel approach under the umbrella message: “Dedicarte a ti es hacer más por tu familia” (Doing more for yourself helps you do more for your family).

IRI released findings from its latest HispanicLink study, with new information about Hispanic shoppers’ path to purchase CPG products and a particular focus on the group’s widespread adoption of e-commerce as a purchase channel.

We need some new memes, some new topics of interest for the industry to grab hold of and beat into the ground on panel after panel, at industry conferences and in columns like this one.  

To bridge this gap, healthcare professionals need to establish and communicate programs that are mindful of the unique medical needs of these patients and what support is necessary to make the process easier.

lmost a decade after the global financial crisis rattled national economies, many in the world feel their respective countries’ economies remain weak. A new Pew Research Center survey reveals a bleak picture in parts of Europe, with more than eight-in-ten in Greece, France and Spain describing their country’s economic situation as bad. This gloom is not shared by all in the European Union, however – most Swedes, Germans and Dutch say their economy is doing well. And in China, India and Australia, views are mostly positive.

Honestly, there are two critical marketing topics. Get these two right and you have gone a tremendous way in differentiating your brand, organization, or persona in an age of sameness. Yet many organizations and individuals either fail to master these concepts or mistakenly believe they understand them when they really don’t.  By Roderick M. McNealy, ANA Faculty

sociedAD, a new cross-disciplinary agency that offers full-service advertising and public relations capabilities aimed at Hispanic consumers, has been formed by advertising veterans Jorge Moya, who will serve as chief creative officer, and Carla Trum Mercado and Federico Mejer, who are managing directors.

The world of marketing at enterprise companies is both exciting and challenging – there are many decisions to make and options available when it comes to which marketing channels to prioritize, which technology platforms to utilize, and when to hire an agency for support.

Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.  

Rather than offering new insights into the depth and magnitude of the transparency issue and offering positive suggestions on how the problem could be resolved, the 4A’s chose to dismiss the recommendations, and essentially called for a preservation of the status quo.

A handful of technology, media, and telecommunications (TMT) companies have come to dominate various aspects of the Internet, including access, search, social networking, on-line shopping, the sharing economy, advertising, and content creation and distribution. These players were able to enter the market with unique offerings or business models, quickly shaking up industry after industry. These disruptors appear to have a stronghold in their chosen markets, but ongoing innovation in the Internet space continues to usher in new businesses that could well end up disrupting the disruptors.

In the age of amplification of social influence through digital channels, brands that remain rooted in the advertising age face an existential threat in the digital age. Social platforms are designed to connect people, not sell products. And brands that embrace people’s stories (not product testimonials) are the ones that successfully drive social engagement.

At the beginning of 2016, marketing professionals made a variety of predictions (link is external) about the future of digital marketing. Some of the most notable forecasts pointed to the increasing importance of data collection, video advertising, virtual reality, and live streaming.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Nothing a Caucasian heterosexual male says or does in 2016 is right.
• A white straight dude could discover the cure for cancer these days and he’d still be frowned upon.
• Sorry folks, it’s the new normal.
• Not too long ago, for some inexplicable reason, women couldn’t vote or attend college.
• Not too long ago there were restaurants in Miami with signs that read “No dogs, no blacks, no Cubans.”
• Fast forward to 2016.