Agency

Most hotel brands demonstrate stronger brand equity than airline, cruise and online travel service brands, according to The Harris Poll® 2016 EquiTrend® Study.

Gabriel Torres joins Sprint as president of the New England Region. Based in Boston, Mass., he will be responsible for sales strategy, network oversight, customer service, marketing communications and general operations supporting the full portfolio of Sprint products and services from enterprise to consumer.

La Cumbre, a Latino community organization in Rochester, New York, is encouraging all Latino artists in the Upstate New York region to register for La Cumbre’s Latino Artist and Arts Organization Directory, a “go to” resource for the area. 

Survey findings released rom Ogilvy Media Influence’s first-ever global survey of over 200 reporters and editors found that 72 percent of respondents agree that traditional media outlets are the most trusted news sources.

Influencer marketing is rapidly gaining popularity among brand marketers, and according to April 2016 research, nearly three-quarters of US marketers cite ongoing ambassadorships as one of the most effective uses of influencers.

Eleanor Roosevelt once said, “Great minds discuss ideas.” Yet, one of the most frequent complaints we hear from advertising agencies and internal creative teams is that most marketers cannot recognize good creative ideas at their seminal state.  By Roderick M. McNealy, ANA Faculty

Nearly two-thirds (64%) of working millennials say they will never accumulate $1 million in savings over their lifetime, according to the Wells Fargo Millennial Study.

WPP’s GroupM trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 percent), when combined with other marketing services, pushes total marketing services expenditures worldwide past the $1 trillion threshold for first time

Becoming a great client for agencies is not easy, but it is necessary. It’s no coincidence that successful brands are known to be great clients.  By Bruno Gralpois, ANA Faculty

Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored, as explored in a new eMarketer report, “Cracking Cross-Device Attribution in 2016:

As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We can also expect major changes in the leadership at some of the biggest media players in the U.S. market, such as Fox News — and Yahoo, now that it is merging into Verizon/AOL.

New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet—often engaged in more than one of these activities simultaneously—according to the J.D. Power 2016 U.S. Automotive Media and Marketing Report—Summer.

Saying shopper marketing should be fully integrated and strategic is easy. Making it happen is a different story.

Though Generation Z is fast approaching the workforce, millennials are still a force to be reckoned with. Millennials, who just a few years ago were graduating from college and filling out corporate staffs, are now in the C-suite. There are already a plethora of millennial CEOs, and the question of how to engage Millennials (those of us who are not yet CEOs) is becoming more prudent and urgent than ever.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• To solve this increasingly ominous problem, a lot of experts in the field of economic policy are advocating for universal unemployment benefits.
• Yes, a living stipend for everyone.
• A salary simply for being a living, breathing human being.

MarketVision has been awarded marketing AOR for ValoraLife, a way to buy life insurance online that was inspired by Latino-market insights. Backed by MassMutual, ValoraLife.com launched in June in Houston.

Storytelling may be one of the most overused words in marketing. It’s being treated like it’s something new when, in fact, it’s as ancient as the human race. And nothing’s changed since the beginning of time, except now there are more variables that could detract or change your brand’s story.

Monica Talan – Executive Vice President, Corporate Communications and Public Relations at Univision will departing the company to join PreK12 Plaza led byAna Roca Castro.

In this two-part series, I’ll look at the buying power of Latinos and the different segments of this evolving market to debunk common myths.  With a buying power currently estimated at $1.3 trillion, and an exponential population growth that continues to drive stronger representation for its community within the U.S. consumer base, Latinos have become an undeniable force.  By: Brenda Storch, Director, Social Media / Epsilon

Media is the largest marketing expenditure at many companies and, simply stated, advertisers should be responsible for assuming greater internal stewardship of their media investments.   By Bill Duggan, Group EVP, ANA