Agency

Latinobaseball.com will pay tribute to David “Papi” Ortiz with the “2016 Player of the Year Award” on Dominican Republic Day at Fenway Park on July 27, 2016, prior to the Red Sox vs. Detroit Tigers 1:35pm game.

Verizon Communications Inc. and Yahoo! Inc. announced they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.

Based on the importance and frequency of agency reviews, we created a short survey for client leaders in marketing and procurement and agency leaders to give a sounding board for what’s good and less good in the new business process.

Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals.

Expounding on a new media-based agency campaign under the Unlimited Passion banner, Constanza spoke to HispanicAd.com in favor of her agency’s “combination of scientific media methodology with culturally-nuanced art-of-the-media plan-buy conception.”

In June, K2 Intelligence issued their report, commissioned by ANA, titled, “An Independent Study of Media Transparency in the U.S. Advertising Industry.” K2 found substantial evidence of non-transparent business practices in the U.S. market in the form of rebates as well as substantial evidence of potentially problematic agency conduct concealed by principal transactions.  ANA and Ebiquity/FirmDecisions have issued the much anticipated follow-up report titled, “Media Transparency: Prescriptions, Principles, and Processes for Advertisers,” which offer a number of recommendations.  By Bill Duggan, Group EVP, ANA

The Marketers Confidence Index remained stable in the second quarter of 2016, increasing two points from 121 to 123, despite a dampened jobs report, stock market turmoil and political upheaval.

The long-standing digital divide in internet use between Latinos and whites is now at its narrowest point since 2009 as immigrant Latinos and Spanish-dominant Latinos make big strides in going online

Recently, many marketers have been focusing their attention on the U.S. Hispanic millennial demographic. By making Hispanic millennials their top priority, marketers may turn a blind eye to the older Hispanic generation.  By: Lee Vann, Chief Strategy Officer at Captura Group

Grupo Gallegos announced that it has been named creative agency for Coronado Brewing Co., a San Diego-based brewery that continues to define West Coast craft beer.

Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.

Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.

Help the 4A’s address the critical issue of Gender and Diversity in the advertising industry.  Please take just a few minutes to share your thoughts and experiences on this important topic.

Options for funding entrepreneurial ventures are increasing in the U.S., particularly with the growth of crowdfunding and the prevalence of informal investors, but entrepreneurs still depend on bootstrapping and support from family and friends to finance startups—this according to the Global Entrepreneurship Monitor (GEM) 2015 U.S. Report issued by Babson College and Baruch College.

Fantástico, which rolled out in June by multicultural marketing and promotions firm Schramm Marketing Group, will be rolling out an extensive out-of-home and experiential marketing campaign in parts of New York City next week.  By Adam R Jacobson

NYC Television & Video Week will present three awards at the 14th Annual Hispanic Television Summit on Thursday, October 20, 2016 at the Grand Hyatt in NYC.

Chris Mancivalano recently joined People en Español (PESP) as the new Associate Marketing Director in July.  Shirley Velasquez has become the new Digital Executive Editor of Peopleenespañol.com.  In addition, Entertainment Editor Carole Joseph has been promoted to Deputy Digital Executive Editor.

AHAA: The Voice of Hispanic Marketing announced Isaac Mizrahi, Co-President and Chief Operating Officer of Alma, as its chair-elect. As chair elect, he will work closely with current chair Linda Lane Gonzalez, to lead the organization in developing and advancing AHAA’s strategic plan.

Hispanic Americans are by far the fastest growing target audience in the U.S. Do you know how to reach them? Do you know their motivating factors and purchase habits? Or which types of content work best in connecting with this audience?

In the wake of the recession that hit the U.S. economy hard and plagued consumer spending, private labels staked their claim in the consumer packaged goods (CPG) space.