Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they’re not a uniform generation with identical traits that apply to every single member.
Agency
What To Ask About Your Marketing Strategy Before You Ask About Millennials
One-Quarter of US Households Live Without Cable, Satellite TV Reception [INFOGRAPHIC]
New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.
Warner Bros. settles FTC charges it failed to adequately disclose it paid Online Influencers
Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie,” thousands of dollars to post positive gameplay videos on YouTube and social media.
Credit Unions on the Digital Lives of Hispanic Consumers [REPORT]
In a newly published white paper, Coopera CEO Miriam De Dios outlines the importance of the digital delivery channel to credit unions looking to service the growing and influential Hispanic consumer segment.
Latin Music Bands Rock Chicago
The summer music scene kicked into high gear this weekend during one of the nation’s largest Latin alternative music festivals, Ruido Fest.
Measuring ROI Still the Top Struggle for Social Marketers
Social marketers in North America still find measuring ROI to be their toughest challenge.
Chef Lala tapped as Spokesperson for the HERDEZ Brand
The makers of the HERDEZ Brand named Latin food chef and author Chef Lala as spokesperson
The Evolution of Hispanic Experiential Marketing
In the beginning, it was about showing up and hanging banners. That was the extent of experiential marketing in the 80s. It was a community relations function of Corporate Affairs departments. No need to show ROI. Take a few pictures, put them in a recap, send it to the client and get glowing reviews, piece of cake. We all knew that no client would ever show up to a Hispanic event, particularly when they were in Brooklyn (when Brooklyn was Brooklyn), Orchard Beach, East LA, and the Rio Grande Valley. Vexing choices they had to make, the Hamptons for the weekend or Orchard Beach for an event, go figure. By Pedro de Córdoba is SVP of Strategic Planning at Eventus Multicultural Marketing
Optimizing Transparency in Your Agency Relationships [REPORT]
As the ANA report generates increased discussion in the industry, and it will, those debates will also drive more transparency. The discussion is important – and it should be leveraged to put steps in place to help organizations get the most from their media investments.
Your ad campaign is barely legal. Now what?
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Your garden variety advertising creative has enemies aplenty.
- Real and imaginary.
Where machines could replace humans—and where they can’t (yet) [The Future of The Ad Biz?]
As automation technologies such as machine learning and robotics play an increasingly great role in everyday life, their potential effect on the workplace has, unsurprisingly, become a major focus of research and public concern. The discussion tends toward a Manichean guessing game: which jobs will or won’t be replaced by machines?
Personett named SVP of Integrated Marketing Solutions for Entravision / Denver
Entravision Communications Corporation announced the promotion of Sheryl Personett to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Denver, Colorado, effective immediately.
Creating Distraction From The Real Media Transparency Issues
Ebiquity’s subsidiary Firm Decisions has been summoned into court by Group M, WPP’s media buying agency.
When Views Mean Less, Engagement Matters More
The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.
TV Outperforms Digital Platforms in Viewer Ad Attention and Recall
The Council for Research Excellence (CRE) tunveiled findings from a new platform usage study that shows TV outperforming computer, smartphone and tablet in viewer ad attention and recall.
Adaptable Data Maturity Model For Brands, Agencies, Publishers & Data Providers [REPORTS]
The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy.
2016 U.S. Music Mid-Year Report [REPORT]
Nielsen presents the 2016 U.S. music mid-year report for the six-month period of Jan. 1, 2016, through June 30, 2016.
2016 Campaign: Strong Interest, Widespread Dissatisfaction [REPORT]
As Republicans and Democrats prepare for their party conventions later this month, a new national survey paints a bleak picture of voters’ impressions of the presidential campaign and the choices they face in November.
Roadmap to the Top for Black Women Executives
There is a way for black women executives to increase their numbers in business leadership positions if conscientious and intentional steps are taken to recognize and reward their talents and contributions to business success.
Fantástico scores partnership with New York Cosmos
Fantástico announced it has secured a corporate partnership with the New York Cosmos for the 2016 North American Soccer League Fall season.
