Agency

Brand experience innovation is anything a brand does in culture to bring its purpose to life.

More executives are waking up to the potential of customer experience, a marketing technology discipline that uses data analytics and personalization to build stronger relationships with consumers.

Few industries have been affected by the digital or information age as much as newspapers and other traditional publishing industries (books, magazines, etc.).

Language is often a perplexing topic for advertisers when they are targeting US Hispanics. A study recently conducted by Culturati, a research and consulting company, looked at how to approach language in TV advertising geared toward US Hispanics, with a specific focus on the effectiveness of “Spanglish,” or mixing English and Spanish. eMarketer’s Alison McCarthy spoke to Rene Sanchez, Culturati’s vice president of client strategy and insights, about the key findings of this study.

My latest Red Card goes to Old Spice, which joins Tecate in providing “insult my consumer” creative.

Some 72% of lower-acculturated Hispanics are tablet owners who use the device to go online and access apps, making them more likely than acculturated Hispanics to use this type of device to access the internet.  That’s just one of the key findings revealed in a webinar presentation focused on the behavior of online Hispanics from Entravision Communications-owned Pulpo Media, a digital advertising platform.

Programmatic Video: A Spectrum of AutomationProgrammatic is a term that’s used frequently by digital marketers, but there is still a lot of confusion around how to differentiate one programmatic solution from another, specifically as it relates to digital video.

Television is likely to remain the top live viewing channel in the US for the upcoming Summer Olympics. According to May 2016 research, the majority of US sports fans said they plan to be glued to the Rio Games via TV this August. But marketers shouldn’t count out other screens when it comes to simultaneous activities.

By Gonzalo López Martí / Creative director, etc / LMMIAMI.COM

• To spot the solutionist in the room, look for the dude or dudette who’s stealthily trying to play the team like a guitar, confounding the audience with esoteric BS while doing away with its hard-earned marketing & advertising budget.
• Solutionists, aka solutionistas, tend to be pathological meddlers and micromanagers.
• Their stock in trade is muddying the waters to make them seem deeper than they actually are.

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.

Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be a powerful platform for growth, contribute to culture and generate desire.

The report looks at new trends in the car-shopping process for several demographics, including women, Millennials, and Asian and Hispanic shoppers.

A shift from offline to digital marketing spend, combined with the ubiquity of mobile, is increasing calls to businesses at an upward clip,  according to the 2016 Call Intelligence Index published by Invoca.

Major organizations across the globe are attuned to the urgent need to transform their business and operating models, in light of evolving customer behaviors, disruptive technologies, regulatory policies, and globalization.

Every two years, the Marketing Science Institute asks every MSI member company Trustee to provide input to help set priorities for the research that will guide our activities for the next few years. These priorities enable MSI to engage in its most critical mission: moving the needle on important marketing problems.

Surprisingly, those least likely to have a long American heritage are the ones who have the strongest American pride. In fact, white millennials have the lowest levels of pride compared with other ethnic groups within the generation.

On a typical Monday, women (60%) are significantly more likely to say that they have too little motivations compared to men (51%).

The Media Rating Council (MRC) issued the final version of its Mobile Viewable Advertising Impression Measurement Guidelines. Updated based in part on cross-industry input received during a 30-day public comment period in April, the guidelines provide guidance for measuring viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.

PwC released its 2016 Big Decisions Survey, focused on how enterprises around the world are limiting risk and leveraging data to make the Big Decisions that will give them a competitive edge.

Creative management platforms (CMPs) such as Flite, Spongecell, and Thunder are becoming more important to the digital advertising and media ecosystem, particularly as marketers require more and different kinds of creative assets in real time across many different geographies.