Agency

A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs are increasingly adopting a programmatic marketing mindset vs. a programmatic advertising one.  What does that mean?

The Boston Consulting Group (BCG) analyzed the country’s market for consumer goods and found that it will present a growing opportunity over the next five to ten years.

The first ever LGBT Puerto Rican Diaspora Summit, “LGBT Ricans: El Encuentro, Beyond Marriage Equality”, will unite key members of the Puerto Rican Diaspora as a part of the Puerto Rican Day Parade programming on June 11th, 2016, from 11am to 5pm.

MediaPost recently published an article entitled, “Why Hispanic Agencies Are Fading,” talking about underpaid specialized talent, smaller budgets with big-impact expectations, and incorrect Total Market implementation as contributing factors. As the national trade organization for Hispanic marketers, AHAA: The Voice of Hispanic Marketing, we agree with many of the assessments but not the conclusion.  By Linda Lane Gonzalez, president of AHAA: The Voice of Hispanic Market

Allied Hispanic – a division of Allied Integrated Marketing – has hired Stephany Echepetelecu to lead marketing strategies for current clients and to broaden the division’s entertainment roster to include TV networks and musicians who are looking to expand their reach to Hispanic audiences.

The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Bloggers can engage on a personal level, strengthening influence with their audience, and in fact we are seeing higher engagement rates in some cases vs. paid advertising. But how do health marketers create an “influencer campaign” and where to start?

How has the upfront market, TV’s rite of spring, managed to survive all these years, despite the fact that it seems like an outmoded way of doing business?

Many factors influence the decision of when to release a new online video ad campaign and the type of media schedule to use when promoting it.  A brand’s goals, budget, industry, competitors, and the current state of the online video environment should all influence the strategy.

The Advertising Industry is on pins and needles waiting for a report from the Association of National Advertisers (ANA) which is ready to be released that will shed light on the media rebates practice US based agencies are receiving for purchasing media that might not be in the interest of their clients.

Clients, Agencies and the Media are waiting in anticipation, since this practice erodes the confidence among the parties.  We expect that no companies will be mentioned, but the US Hispanic Market is not immune to this practice.

Expect possible SEC and Federal involvement or investigations.

More coming from HispanicAd.

Both brand marketers and media agencies have concerns when it comes to their digital media buying and planning. According to April 2016 research, click fraud and viewability are a significant worry for both.

Carusele announced the release of a new whitepaper entitled, “5 Ways to Effectively Measure Your Influencer Marketing Campaign.”  The white paper explains a unique customer journey attribution reporting method custom built for the industry.

Mosaico Trading is specifically designed to harness Univision Communications Inc.’s (UCI) digital portfolio including the recently announced Fusion Media Group (FMG) as well as partner premium ad inventory at scal

Miller Lite Conciertos Originales returns to Texas for its third annual installment. June 23 through August 27, consumers will have a chance to experience from over ten free concerts taking place in Dallas, Houston, San Antonio, and McAllen, Texas.

BRC Group, owners of Alianza de Futbol, announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans.

NBCUniversal Telemundo Enterprises announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.

US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year, as explored in a new eMarketer report, “The US CPG and Consumer Products Industry 2016: Digital Ad Spending Forecast and Trends.”

More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns.

Las Vegas-based One Entertainment is announcing a partnership to bring the iconic Lotería card game to consumers in the United States, Mexico and Canada.

Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple categories. The power and magnitude of this group makes success in any field requiring consumer support virtually impossible if not engaged appropriately. Yet, while the need to market to Hispanics increases the appeal for Hispanic marketing agencies is declining.  By Luciana Gomez

The report takes a deeper look into the world of Moms. A different approach here. We looked through the lens of Latina women compared to the world of Gringas in the USA.