Agency

At the ARF Audience Measurement 2016 Conference held June 12-14, SMI CEO James Fennessy and I presented the first hard data on spending across TV and Digital by the top 100 advertisers since the beginning of 2014 through Q1 2016. For the 19 advertisers in the CPG category we also analyzed ROI data in relation to media shifts, courtesy of IRI. We were also able to get published quarterly sales data for 10 Non-CPG advertisers in retail, automotive, QSR, technology, entertainment and also relate media shifts to ROI for those.  By Bill Harvey / In Terms of ROI

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.

By Gonzalo López Martí / Creative director, etc / LMMIAMI.COM

• Solutionism is increasingly present in the world of marketing and advertising.
• Two disciplines that used to be humanist crafts with a touch of alchemy are now permeated with growing doses of algorithmic pseudoscience.
• It is getting out of hand.

As we reflect on the success drivers of the 92 Breakthrough Winners across the five years of our study project, leadership has played a consistent, decisive role. Given its pressing importance, for 2016 we have chosen to elevate and dedicate this report to breakthrough leadership.

Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners has been selected by ADCOLOR to receive a Lifetime Achievement Award at the 10th Annual ADCOLOR Awards

CONTOBOX has hired Multicultural Media veteran, Felix Perez as VP of Multicultural Solutions.

More than nine in ten companies are struggling to deliver digital customer experiences that exceed their customers’ expectations, according to a new study from Accenture Interactive.

Compared with the rest of the world, Americans are feeling pretty good about their finances. While many consumers in other countries are living paycheck to paycheck and worrying about becoming unemployed, American consumers are comparatively unconcerned about their household’s financial future. This isn’t to say that US consumers are exuding confidence: financial-market volatility and the political uncertainty surrounding the upcoming presidential election are stoking fears of another downturn.  By Max Magni, Anne Martinez, and Rukhshana Motiwala

The world of measurement is changing – but a bit of enduring wisdom never hurts. For all that is new, the old rules still apply: great advertising builds great brands.

Over the last 30 years, business intelligence evolved from a cottage industry—whose main tool was a desktop computer—to a mature business using centralized, enterprise-wide analytic platforms underpinned by an enterprise data warehouse.  By Ian Dudley, Enterprise Architect

Marketers have long relied on agency partners for advertising efforts, but in recent years, the degree and level of collaboration occurring between the two entities appears to be expanding.

Marketing becomes an information problem as computers augment humans in the execution of online marketing. It was bound to happen, but it leaves CMOs with a question about exactly how to incorporate information skills into their organizations.

Tremor Video, Inc. and Cygnal announced the findings of a national voter research study that found key millennial and Hispanic voting audiences will be strongly influenced by online video this election season.

Research published by Asociación Mexicana de Internet (AMIPCI) in May 2016 reveals that internet users in Mexico will spend more time online in 2016 than they did in 2015.

Clarity Media Group designated New York-based communications strategists David Puente and Juliana Silva to head the global expansion of the company’s media training, presentation coaching and message development services

As part of the “Bring Your Challenges” initiative, Prudential together with DiMe Media launch the first ‘Women Inspired’ workshops designed to empower multicultural women entrepreneurs for career and financial success.

Univision News has launched an English-language section within its digital platform, UnivisionNoticias.com titled “Univision News.”

When I worked on my first survey with Hispanic respondents, circa 1980, the best-in-class approach to reach a fully representative sample was to go door-to-door.  Of course, this was pre-cellphones, pre-internet and when Hispanic landline telephone penetration was around 70 percent.  The market was growing and evolving rapidly (and still is, but in different ways).  By the later part of the 80s we were able to complete fairly representative surveys via landline.  We’ve come a long way since those early years in Hispanic marketing, and for the most part, the Hispanic consumer is as savvy and sophisticated as the general market consumer, but there are still sampling nuances to take into account.  By Raul Lopez – Principle and Chief Research Officer / New American Dimensions

In celebration of LGBT Pride Month, we continue our conversations with winners from last year’s Multicultural Excellence Awards with a look at the LGBT category Grand Prize Winner: Wells Fargo.  The winning campaign, “Learning Sign Language,” connected in an insightful, poignant way with LGBT consumers approaching the important life milestone of starting a family.  I was fortunate to speak with Michael Lacorazza (pictured), executive vice president and head of integrated marketing at Wells Fargo about what this honor meant for his team, their consumers, and the industry at-large.   By Talia Fisher, associate manager of committees and conferences at ANA

So are Millennials the future of movie-going?  How often do Millennials go to the theater? What genres do they prefer? And how much do they spend on box office concessions? More interestingly Millennials are in a transitional phase of their life, so do they exhibit consistent behavior as a group?