Agency

Eight years after the Great Recession sent the U.S. newspaper industry into a tailspin, the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.

This year’s events (US elections, UEFA Euro 2016 , Summer Olympics in Brazil, and Copa America in the US) will generate incremental advertising spending and thus boost media owner advertising revenues compared to 2015 (when no such events took place.) Neutralizing the impact of those cyclical events in 2015, 2016 and 2017, the global advertising market would grow by approximately +4% in both 2015 and 2016, which suggests no significant acceleration in the underlying ad demand beyond the cyclical drivers, as the economic environment remains uncertain.

In 2011 the Culturati U.S. Hispanic Segmentation Model proved that acculturation is non-linear and the start/end points are not definitive.  However, along with its eminent growth, the U.S. Hispanic population continues to evolve and defend its core values

“I need 500 Spanish-dominant Hispanics that are primary grocery shoppers.” This is a common Hispanic sample request. While straightforward, this request is missing a critical component that could boost the integrity of the data; country of origin.  By Mario X. Carrasco / ThinkNow Research

In September 2012, Lizette Williams (pictured), multicultural marketing leader, North America started her multicultural marketing journey at Kimberly-Clark Corporation and has been on quite the ride ever since. Not long after joining Kimberly-Clark, Lizette attended her first ANA Multicultural Marketing & Diversity Conference and then in 2015 co-hosted it! That year the Kimberly-Clark team was the ANA Multicultural Excellence Awards Grand Prize winner in the Radio and People with Disabilities categories. They were also recognized as the best of the best with the “Best in Show” award!  I recently caught up with Lizette who had this to say about being a Multicultural Excellence Award winner.  By Janine Martella, director of committees and conferences at ANA

Thirteen percent of advertising and marketing executives surveyed plan to expand their teams in the second half of 2016, according to new research from staffing firm The Creative Group. This is up from 11 percent in the first half of the y

MarketVision has won a strategic marketing assignment from San Antonio’s University Health System following an agency review.

Grupo Gallegos Founder & CEO John Gallegos announced two new posts that will enable the agency to more effectively fulfill its mission to be the most creatively driven, culturally attuned agency in the U.S.

Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month.

Hispanicize Media Group, LLC, the holding company of the annual Hispanicize event and DiMe Media, announced it has acquired a majority, controlling stake in leading U.S. Latino digital food media company, Hispanic Kitchen.

Can Multicultural Agencies Be The Best ‘Relationship Shops’?  By Adam R Jacobson

Modern retail has long been guided by a powerful premise: the bigger, the better. Over the past 10 to 15 years, however, the modern retail store model has evolved, and this mantra is no longer holding true in many cases.

Mediavest | Spark and iHeartMedia released the results of a joint analysis that measures the correlation of various media and how they influence consumers’ purchase decisions.

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution.

The ANA released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.

reVolver Podcasts adds five new shows to its multicultural, bilingual, on-demand, audio network line-up.

Simmons Research announced it has integrated national TV viewership data with its National Consumer Study (NCS).

The changing media environment has raised client expectations of agency technology capability to a level that is unrecognizable from a decade ago. Yet (perhaps unsurprisingly) nowhere in the ANA US Transparency Report, nor likely in the upcoming guidelines, is a positive reference made to either the increasing complexity of the US media market or the investments in technology, data and human expertise made by media services companies and their parent companies in response.  By Rob Norman / GroupM

To compete in a global marketplace with shifting demographics, even today’s best-in-class consumer companies require a deeper, multi-dimensional understanding of their customers.

2016 is going to be a landmark year in Hong Kong. With the new online content providers and more subscribers signing up for over-the-top (OTT) services, reach for these videos is likely to expand, attracting a new audience and perhaps even redefine our understanding of what constitutes primetime and non-prime time.