By Gonzalo López Martí – Creative director, etc – LMMIAMI.COM
- A friend and colleague of mine who founded and runs a fairly successful advertising agency, whose name I cannot reveal lest he hates me forever, recently told me, and I quote: “Most Latinos working in marketing and advertising on the client side are a bunch of malinches and groupies. They systematically turn their backs on us to throw themselves, and the brands they run, into the arms of multinational advertising conglomerates who charge them an arm and a leg for a culturally tin-eared, flat-footed, grossly overpriced, subpar service”.
“Whistle” launches tonight with a fully integrated effort for both the General and Hispanic markets, including an epic :90 online version just in time to kick off the Copa America tournament. Or – as we soccer aficionados call it – “let’s use all our personal days month.”
Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services.
About 6-in-10 Americans get news from social media A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation.
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs are increasingly adopting a programmatic marketing mindset vs. a programmatic advertising one. What does that mean?
The Boston Consulting Group (BCG) analyzed the country’s market for consumer goods and found that it will present a growing opportunity over the next five to ten years.
MediaPost recently published an article entitled, “Why Hispanic Agencies Are Fading,” talking about underpaid specialized talent, smaller budgets with big-impact expectations, and incorrect Total Market implementation as contributing factors. As the national trade organization for Hispanic marketers, AHAA: The Voice of Hispanic Marketing, we agree with many of the assessments but not the conclusion. By Linda Lane Gonzalez, president of AHAA: The Voice of Hispanic Market
The annual Internet Trends report by Mary Meeker is considered one of the report to read regarding the tech industry.
Ooyala’s new report shows that everyone is a producer now—and that speed and mobility loom larger than ever in the digital future
Allied Hispanic – a division of Allied Integrated Marketing – has hired Stephany Echepetelecu to lead marketing strategies for current clients and to broaden the division’s entertainment roster to include TV networks and musicians who are looking to expand their reach to Hispanic audiences.
The first ever LGBT Puerto Rican Diaspora Summit, “LGBT Ricans: El Encuentro, Beyond Marriage Equality”, will unite key members of the Puerto Rican Diaspora as a part of the Puerto Rican Day Parade programming on June 11th, 2016, from 11am to 5pm.
The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Bloggers can engage on a personal level, strengthening influence with their audience, and in fact we are seeing higher engagement rates in some cases vs. paid advertising. But how do health marketers create an “influencer campaign” and where to start?
Many factors influence the decision of when to release a new online video ad campaign and the type of media schedule to use when promoting it. A brand’s goals, budget, industry, competitors, and the current state of the online video environment should all influence the strategy.
How has the upfront market, TV’s rite of spring, managed to survive all these years, despite the fact that it seems like an outmoded way of doing business?
The Advertising Industry is on pins and needles waiting for a report from the Association of National Advertisers (ANA) which is ready to be released that will shed light on the media rebates practice US based agencies are receiving for purchasing media that might not be in the interest of their clients.
Mosaico Trading is specifically designed to harness Univision Communications Inc.’s (UCI) digital portfolio including the recently announced Fusion Media Group (FMG) as well as partner premium ad inventory at scal
Carusele announced the release of a new whitepaper entitled, “5 Ways to Effectively Measure Your Influencer Marketing Campaign.” The white paper explains a unique customer journey attribution reporting method custom built for the industry.
BRC Group, owners of Alianza de Futbol, announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans.
Miller Lite Conciertos Originales returns to Texas for its third annual installment. June 23 through August 27, consumers will have a chance to experience from over ten free concerts taking place in Dallas, Houston, San Antonio, and McAllen, Texas.
