Agency

While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them.

Technology continues to be on the fast track—from the advent of the connected cars to recent improvements in virtual reality gear. These changes are shifting consumer behavior and influencing how people experience video content.

By Gonzalo López Martí        Creative director, etc  /  LMMIAMI.COM

• Marketing & advertising trade pubs tend to be littered with manufactured press releases & carefully curated gossip.
• It is not necessarily good or bad, it simply is.
• It don’t hurt to ruffle some feathers every now and then though.
• Hence my friend & benefactor Eugenio “Gene” Bryan, founder & editor of this prestigious media outlet, kindly asked me to bring a creative’s POV to his kingdom.
• If possible, one devoid of makeup or sugarcoating.
• The harsh truth with a playful tone.
• Or, at least, the harsh truth as yours truly sees it.
• If we want our industry to keep paying our mortgages we must keep it on its toes.
• We must call into question our complacency, our tried & true conventional wisdom, our tired truisms.
• While protecting the tenets of our culture and the cohesion of our community.
• Every now & then, this mission requires to pick a fight.

U.S. advertising as a percentage of U.S. gross domestic product continues to slow — signifying major changes in the ways that advertising resources are used.

Maybe future media/entertainment deals will all be about profit participation — not just flat fixed fees.

It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV.

Just over a year ago we reported that Javier Farfan had departed his post as Head of Music, Entertainment, and Culture Marketing at PepsiCo to assume his new post of Director of Marketing at Verizon Wireless.

Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers.

Hispanic & African American Affordable Care Act eligibles standing in the sidelines differ from White Non-Hispanics (WNH) in some significant ways.

Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, “Content marketing is all the marketing that’s left.”

Do you remember when digital budgets were considered “innovative”?  It wasn’t too long ago that the money spent in digital media was considered a test budget.  

Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.

Horowitz Research has expanded its senior leadership team with two new additions. Mariana Diaz-Wionczek, PhD, joins the team as the new Senior Director of Research and Strategy, and Claire Dinaso has been named as Senior Director of Research.

Univision Enterprises in partnership with Houston-based Bancomer Transfer Services, Inc. (BTS), announced the launch of Univision Remesas, an international digital money transfer service for Hispanics

Demographic Data Is Not Enough!  By Ozzie Godinez / CEO and Co-Founder at PACO Collective

2016 is a big year for AHAA: The Voice of Hispanic Marketing – not only is the organization celebrating its 20th anniversary but it is putting on the most anticipated multicultural marketing conference of the year. AHAA 20/20: The Future in Focus, taking place at the Nobu Eden Roc Resort in Miami on April 18-20, acknowledges the tremendous growth of the past two decades but also lasers in on how exponential changes in technology and demographics are shaping the U.S. marketing landscape to today and tomorrow. AHAA has jam-packed the most buzzed about topics, such as demographic disruption, social native content, digital fraud, programmatic and ad blocking, into a powerful, three-day agenda.

Nearly half of US creative professionals say the creative process could be better, according to February 2016 research. Just 2% of respondents said it was already perfect.

The Interactive Advertising Bureau (IAB) eleased “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 – 54.

Every state and city in the United States has the opportunity to further gender parity, which could add $4.3 trillion to the country’s economy in 2025.

Perhaps it’s time for agencies to collectively gain the ability to listen clearly to what marketers want. Because last week a number of very senior marketers were very clear about their wishes.