Agency

The Smithsonian’s National Museum of American History will add materials and advertising artifacts from AHAA: The Voice of Hispanic Marketing’s 2000 VOTO Campaign.

The Southwest Advertising Hall of Fame announced that the recipient of its annual “Governor’s Award” is ad agency Lopez Negrete Communications. Lopez Negrete is one of the top Hispanic agencies in the country and is based in Houston, Texas.

Nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well, according to February 2016 research. A further 39% said they have a general idea of what it is.

AHAA: The Voice of Hispanic Marketing will honor agency pioneer Ernest Bromley with the Caballero Award and Ceril Shagrin, executive vice president of Audience Measurement Innovation and Analytics for Univision

Experian Marketing Services released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges, priorities and other key issues impacting marketers worldwide.

While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them.

Technology continues to be on the fast track—from the advent of the connected cars to recent improvements in virtual reality gear. These changes are shifting consumer behavior and influencing how people experience video content.

By Gonzalo López Martí        Creative director, etc  /  LMMIAMI.COM

• Marketing & advertising trade pubs tend to be littered with manufactured press releases & carefully curated gossip.
• It is not necessarily good or bad, it simply is.
• It don’t hurt to ruffle some feathers every now and then though.
• Hence my friend & benefactor Eugenio “Gene” Bryan, founder & editor of this prestigious media outlet, kindly asked me to bring a creative’s POV to his kingdom.
• If possible, one devoid of makeup or sugarcoating.
• The harsh truth with a playful tone.
• Or, at least, the harsh truth as yours truly sees it.
• If we want our industry to keep paying our mortgages we must keep it on its toes.
• We must call into question our complacency, our tried & true conventional wisdom, our tired truisms.
• While protecting the tenets of our culture and the cohesion of our community.
• Every now & then, this mission requires to pick a fight.

U.S. advertising as a percentage of U.S. gross domestic product continues to slow — signifying major changes in the ways that advertising resources are used.

Maybe future media/entertainment deals will all be about profit participation — not just flat fixed fees.

It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV.

Just over a year ago we reported that Javier Farfan had departed his post as Head of Music, Entertainment, and Culture Marketing at PepsiCo to assume his new post of Director of Marketing at Verizon Wireless.

Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers.

Hispanic & African American Affordable Care Act eligibles standing in the sidelines differ from White Non-Hispanics (WNH) in some significant ways.

Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, “Content marketing is all the marketing that’s left.”

Do you remember when digital budgets were considered “innovative”?  It wasn’t too long ago that the money spent in digital media was considered a test budget.  

Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.

Horowitz Research has expanded its senior leadership team with two new additions. Mariana Diaz-Wionczek, PhD, joins the team as the new Senior Director of Research and Strategy, and Claire Dinaso has been named as Senior Director of Research.

Univision Enterprises in partnership with Houston-based Bancomer Transfer Services, Inc. (BTS), announced the launch of Univision Remesas, an international digital money transfer service for Hispanics

Demographic Data Is Not Enough!  By Ozzie Godinez / CEO and Co-Founder at PACO Collective