Agency

U.S. Hispanic Chamber of Commerce President Javier Palomarez once described Hispanic entrepreneurs as “America’s business future.” Mark his words because it’s looking as if he’s right. Not only is the Hispanic and Latino community expected to make up a third of the entire U.S. population by 2050, but this demographic is also creating businesses at 15 times the national rate today, according to a report from analytics firm Geoscape and the USHCC.

Telemundo announced sponsors of the 2016 “Billboard Latin Music Awards,” including DishLATINO, Domino’s, Ford, Garnier Fructis, TWIX®, Pepsi, Samsung Electronics America, Sprint, State Farm, Target, Toyota and Victoria.

When it comes to technology, sometimes there is a world of difference between wanting something and actually needing something. In the case of smartphones, the devices’ ubiquity in terms of U.S. penetration of 82% and cross-platform functionality definitely put them in the latter category.

Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function and quality, according to findings from the Nielsen Global Brand-Origin Survey releasedy.

As influential decision makers in household spending, Latinas are rapidly becoming a key driver of the U.S. economy, staking their claim in major family financial decisions like vehicle purchases. 

It was the 400th anniversary of Shakespeare’s death this weekend.  It’s quite an achievement to be remembered for what you wrote over 400 years later. The British bard was obviously an enormously gifted wordsmith.  I was reminded of the importance of wordsmithing as I was working with a client on process, architecture and organizational structure.  We jointly creating a new approach to allocating budgets, defining target audiences and creating integrated marketing plans. But we soon realized that language stood in the way of clarity.

The hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Agencies are also starting to figure out how they can leverage AI to make their clients’ marketing and advertising efforts more effective. eMarketer’s Bryan Yeager spoke with Josh Sutton, global head of the artificial intelligence practice at Publicis.Sapient, to demystify how AI is used for marketing and what its future may hold.

Over the past decade, U.S. Multicultural consumers drove over 100% of total economic expenditure growth, and now comprise ~50% of the Millennial and youth populations. If these are priority segments, you will find our new eBook very useful. It helps marketers evolve their strategies to succeed in an increasingly Multicultural marketplace.

By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM

• Showrunners: the Orcí clan.
• It keynote speaker: Wendy Clark.
• Other speakers of note.
• Miss AHAA 2016: Ariadna Gutiérrez.
• Big disappointment: the session with award-winning creatives.

More than 1 million households in North America started camping last year. Of these new campers, 18 percent are African-American, 11 percent are Hispanic, and 44 percent are millennials, according to the 2016 North American Camping Report, an annual independent study supported by Kampgrounds of America, Inc. (KOA).

GroupM published Interaction 2016, an annual report offering insights into digital advertising globally.

But is there value in advertising on VOD in conjunction with linear TV?

Forget Mad Men. Today’s marketers are more likely to be math men and women. They plumb the depths of Big Data with advanced analytical tools. They buy and use dazzling new software—some spend more on technology in a given year than their companies’ IT departments. They are hot on the trail of marketing’s holy grail, the ability to measure return on investment (ROI) on every campaign.

In a recent conversation, Graham Page, Head of Global Research Solutions, described chatter on social media as “horrible data”. In doing so, he was alluding to the fact that the data is inherently messy but also subject to many different influences. If you want to make sense of trends in social data, you have to be able to turn that horrible data into meaningful data.

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill.

Our industry, indeed our world, could accurately be described as obsessed with Big Data. It’s an oft cited solution to many problems, be they ones of branding, advertising, customer understanding or even healthcare, city planning and finding love.

U.S. digital advertising revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 20 percent surge over the earlier record-breaking 2014 revenues of $49.5 billion – and represents the sixth year in a row of double-digit growth for the industry.

Spending on paid media worldwide will climb 5.7% in 2016 to $542.55 billion, propelled by increased investments in digital advertising. This is lower than eMarketer’s previous forecast, but still represents accelerated growth when compared with 2015 (5.0%).

Post 3rd Open Enrollment CMS figures by ethnic & racial group are yet to be published by CMS, however, as of last Fall, most states had yet to enroll more than half of their Hispanic & African American uninsured ACA eligibles. But surprisingly, Multicultural segments eligibles are surprisingly less risky than White Non-Hispanic eligibles.

PMK•BNC announced its new multicultural practice, VOCES. The agency has appointed industry veteran Willy Villarreal as Vice President to lead the new business unit.