Agency

There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media.

CafeMedia shared the high level findings of its recent study of more than 3,000 millennial women, including a super-sized Hispanic sample of more than 900 Latina millennials.

comScore will begin offering a cross-platform measurement system spanning traditional TV, over-the-top (OTT) and mobile and desktop digital viewing starting in April, in time for the television upfronts.

If you are going to grow your brand you need to acquire new customers (and ideally reduce unnecessary churn).

“Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following. Podcast advertising makes up a small share of overall digital spending, but it is worth doing when well targeted. eMarketer’s Rebecca Chadwick spoke with Mark Book, vice president and director of social content for agency DigitasLBi, about how advertisers can take advantage of this channel.

MediaCom has formed a partnership with The Hofstede Centre, the global centre for cross-cultural research and its parent company ITIM International.

Gen Z is pre-programmed to aspire to independence and individuality. They were raised by Xer parents who were known for their self-reliance in their own youth and wanted to instill the same qualities in their children. As young kids, Z’s were pushed to find their own way; this is in contrast to Millennials, who were heavily supported by helicopter parents.

Millennials entered the workforce during a time of high financial insecurity, triggering long-term risk of economic instability, their shift towards short-term financial thinking and a “Live Now” mentality that focuses on living in the moment and prioritizing quality of life over money. It has opened the door for marketers to become trusted partners by helping this group satisfy their short-term goals, so there is an established relationship by the time Millennials start thinking about their future.

What goes into an ad?  This question used to be simple, but in today’s world, the lines are blurring between content and ads. How can we find a more harmonious way to co-exist and to bring advertising back to a state of approval, or even enjoyment, for the general consumer?

According to industry insiders, the loss of the Procter & Gamble account and now the Walmart account on US only scale for Starcom MediaVest Group is devastating to their Multicultural division.  

Pinta named Yvette Regalado as Account Director of its New York City office. Regalado brings nearly a decade of experience in integrated Hispanic marketing in both New York and Miami.

New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients.

Gooru announced its platform is now widely available as the first white label streaming service for companies who want to optimize their digital strategy by leveraging and monetizing digital video content.

Revolver in Spanish means to mix it up, which is exactly what former Univision executive and podcast market pioneer, Jack Hobbs, is doing with the launch of Revolver Podcasts. The multicultural-targeted, bi-lingual audio on-demand network offers listeners the ability to enjoy a variety of on-demand programs.

Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.

Entercom Communications announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer.

By Gonzalo López Martí    Creative director, etc    LMMIAMI.COM

• Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the position of this publication or its staff.
• From a marketing & branding POV, Donald Trump’s candidacy has finally executed an old adage that’s gaining more & more traction in our racket: think less, execute more.
• If you held reservations about this logic, well, put them to rest.
• It’s here to stay.

More than half of the senior marketing leaders surveyed (53 percent) stated that they spend more time on operational details – for example, requirements documentation, securing legal and leadership approval, and content tagging definition – than on core marketing and branding activities.

The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.

Today, Mexico increasingly serves as a land bridge for Central American immigrants traveling to the U.S.