Agency

Jose Dante Para is the CEO of Prospero Latino. He’s a Democratic strategist and was a senior advisor to Senate Majority Leader Harry Reid. As the opening keynote speaker at the Radio Ink Hispanic Radio Conference, Tuesday, Para told attendees political candidates need to use radio and, he said, the R.O.I. candidates get from radio is huge.

At Radio Ink’s Hispanic Radio Conference, Tuesday, on a panel about how to target that highly influential millennial generation, Garcia said not only should managers not be afraid to put millennials in important positions in their radio station, they should also embrace digital. We asked Garcia to tell us about his successes with digital. 

Phillip Gabbard spent years in radio selling the product. Today he works at inMEDIAto Media Consultants & TuVisionCanal.com and spends millions of dollars a year on radio. He believes in radio and says he can easily provide his clients with measurable results from his radio buys.

Former Katz Executive Bob McCurdy is now running his own company called Uppingthevolume.com. On Wednesday, at the Radio Ink Hispanic Radio Conference, McCurdy presented new data on the power of radio.

Census Bureau statistics shows more American households own computers and use high-speed Internet than ever before. A collection of visualizations presents data from the Current Population Survey and American Community Survey.

Balsera Communications and Tandem of Argentina announced their affiliation agreement to provide joint communications, public affairs and market development services to businesses, non-profits and local, state and federal governments in the United States and Argentina.

Sandra Alfaro, Managing Director of Wing, announced that Jose “Pepe” Aguilar has joined Wing as Chief Creative Officer.

Marketers invested $5.7 billion in Hispanic media in 2015, down 6.6% from 2014 according to the new Jack Myers TomorrowToday Hispanic Media 2016 Data and Long-Term Forecast.  The MyersBizNet Hispanic media report projects marketers will increase spending 7.9% in 2016, with average annual growth of 1.3% through 2020.

The outlook for advertising revenue among Spanish-language television networks this year looks quite solid. MyersBizNet predicts a 3.7 percent increase from 2015, crossing the $2.5 billion annual revenue threshold for the first time.

The National Association of Broadcasters (NAB) is introducing the new Multicultural TV & Video Conference, taking place Wednesday, April 20 in Las Vegas during the 2016 NAB Show.

Univision Digital, the digital division of Univision Communications Inc. (UCI),  announced the launch of Univision Beta, a new initiative aimed at accelerating digital innovation across the organization and expanding audience reach through the creative use of emerging digital and social platforms, with special emphasis on news and information.

The Interactive Advertising Bureau (IAB) has issued the first Primer for Publishers on Improving Ad Viewability, a document that outlines a range of tactics that publishers, big and small, have used to increase ad viewability, explaining how others can apply these concepts to their own businesses.

One theory of advertising holds that display ads need a degree of nuance or visual complexity in order to capture the viewer’s attention. But that fails to take into account the increasingly cluttered and hectic context in which ads are viewed today, according to Michel Wedel, distinguished university professor and Chair in Consumer Science at the Smith School.

Given the connected lifestyles of youths in general, with constant online engagement the new norm, it’s not surprising that young people believe that self-driving vehicles are just over the horizon.

With the doors to Cuba now flung wide open, American film producers, ad agencies and other content creators are rushing to explore this untapped Caribbean nation that for so long has been so close and yet so far.  

The global economy faces clear challenges – such as the ongoing slowdown in China, and recession in Brazil and Russia; the humanitarian disaster originating in Syria; and uncertainty over the future of the European Union, notably continuing fragility in Greece and the possible departure of the UK.

AHAA: The Voice of Hispanic Marketing announced that State Farm is the winner of the 2016 AHAA Marketer of the Year Award. It joins a prestigious short list of elite brands that have received the award, including McDonald’s, Toyota, and Walmart. Leif Roll, marketing vice president at State Farm, will accept this award during the 2016 AHAA Annual Conference on Wednesday, April 20 at the Nobu Eden Roc Resort in Miami.

By Gonzalo López Martí    – Creative director, etc  /  LMMIAMI.COM

• Virtual reality.
• It’s coming.
• Second life was a flop, true.
• Was it ahead of its time?
• Who knows.
• The new & improved iteration of virtual reality is coming soon & it’s coming hard.

Over the past year, the Advertising Research Foundation and its industry partners have conducted an investigation of how advertising works today, combining meta-analysis and projects designed to investigate specific aspects of the topic. Today we got to hear the results of analysis focused on the effectiveness of multi-channel campaigns.

New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights teams.