Agency

Entercom Communications announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer.

By Gonzalo López Martí    Creative director, etc    LMMIAMI.COM

• Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the position of this publication or its staff.
• From a marketing & branding POV, Donald Trump’s candidacy has finally executed an old adage that’s gaining more & more traction in our racket: think less, execute more.
• If you held reservations about this logic, well, put them to rest.
• It’s here to stay.

More than half of the senior marketing leaders surveyed (53 percent) stated that they spend more time on operational details – for example, requirements documentation, securing legal and leadership approval, and content tagging definition – than on core marketing and branding activities.

The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.

Today, Mexico increasingly serves as a land bridge for Central American immigrants traveling to the U.S.

The National Retail Federation released its 2016 economic forecast, projecting retail industry sales (which exclude automobiles, gas stations and restaurants) will grow 3.1 percent, higher than the 10-year average of 2.7 percent.

The National Society of Hispanic MBAs (NSHMBA) announced it has changed its name to Prospanica, pronounced Pro-span-i-ca, effective immediately.

Grupo Gallegos announced that advertising industry veteran Luis Camaño has joined the company to lead its newly formed Brand Activation Group.

The Hispanic Public Relations Association (HPRA) Miami chapter announced its Board of Directors for 2016.

Univision Digital announced the launch of “Papás y Mamás,” a new bilingual parenting channel created in partnership with Ricky Martin’s popular parenting site, Piccolo Universe.

Most time-strapped executives know they should plan ahead and prioritize, focus on the important as much as the urgent, invest in their health (including getting enough sleep), make time for family and relationships, and limit (even if they don’t entirely avoid) mindless escapism. But doing this is easier said than done, as we all know—and as I, too, have learned during years of trying unsuccessfully to boost my effectiveness.

Many a job seeker has mistakenly assumed that their potential new employer won’t be able to find out something in their background that might cost them that new job.  While a new employer is sometimes legally required to ask your consent in searching your background data, if you respond that they cannot do so it will likely eliminate you from further employment consideration. 

Donald J. Trump, the former owner of the Miss Universe Organization, and Univision Communications Inc. (UCI) announced that they have settled their litigation arising from Univision’s decision not to broadcast the Miss Universe and Miss USA pageants. 

The hottest topic in marketing, advertising and media is the PROGRAMATIC buying future.

Google’s Matt Brittin once likened programmatic to teenage sex – and it’s easy to understand why. Everyone seems to be worrying about whether the competition is doing more of it, or doing it better than they are. The truth, though, is that worryingly few people know what they are doing at all.

What comes to mind when you read the name Einstein? I am willing to bet an image like the one on this page comes readily to mind. But is that because he is distinctive or different? Many people have trouble distinguishing between the two qualities, but the distinction is important.

Clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success, reports the Chief Marketing Officer (CMO) Council.

As concerns about ad blocking grow, influencer marketing is becoming more important to brands.

YuMe, Inc. announced the results of two online surveys focused on how viewers engage with The Big Game.

The verdict: Madison Avenue 2016 is desperately trying to release the social media Krakken at every turn. Still, methinks creatives are not consuming enough amounts of memes, Vine and Snapchat. Plus, planning is prevailing. Big time. Taking refuge in the warm womb of strategy is not enough, folks. Too much tried-n-true stuff. Madison Avenue needs to innovate way more. Yeah, I know, easier said then done.  By Gonzalo López Martí            LMMIAMI.COM