Agency

“Mobile is everything” – connecting with consumers via these devices is also true when it comes to research. When speaking to your target, you need to speak to them in the way that resonates with them and today that’s likely to be mobile. The smaller screen may feel daunting at the outset but there’s a lot to be gained by making your research mobile-first. Here’s five tips to help you think about getting the most out of your mobile respondent.

Healthcare is evolving. It’s shifting due to consumer need. This requires constant navigation and innovation to ensure that relevant solutions meet today’s consumer requirements. This is our passion. It’s the passion for innovation that we have for our work and the Point of Care. This drives us forward.

Co-branding has become increasingly popular as brands form alliances to attract new customers and maintain differentiation from the competition.

Revolver Podcasts adds Carlos Ponce, Alfonso Aguilar and Ramon and Becky Sandoval to its programming line-up, all of which launch the week of March 7.

It might sound extreme to suggest that advertising could die but if serious actions aren’t taken soon the advertising industry is going to turn off consumers for good. Receptivity to advertising is essential for marketers to build brands and encourage purchase.

The report discusses how these top trends are driving new products and services, upending long-standing business models, and rewiring rules of customer engagement.

Grupo Gallegos announced that integrated marketing guru Lindsay K. Reilly has joined the company’s Brand Activation Group as Account Director.

After all, with the world’s eyes affixed on Rio again this summer, anything can happen. And in light of recent world events, it’s best to prepare for the eventuality that anything will.

Alexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox as CEO and Partner.

NGL Media co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.

More than a quarter of US CEOs said they plan to increase spending on advertising over the next 12 months, according to research. Marketing and sales promotion is another area they’re focusing on.

Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job

República announced that the Greater Miami Chamber of Commerce has bestowed the company with the 2016 Top Entrepreneurial Award in the “South Florida & Beyond” category.

By Gonzalo López Martí    Creative director, etc. /  LMMIAMI.COM

• As you well know, dear reader, I’m a firm believer in the power and traction of social media influencers.
• Back in the pre-social media age, when we used to call them celebrity endorsers, they tended to be frowned upon under the logic that they could outshine the actual hero of an ad campaign: the product.
• It was not unusual to end up with aided and unaided recall surveys of campaigns in which the celeb was more remembered than the brand.

Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.”  Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand.

Consumer packaged goods (CPG) companies often operate on long held implicit orthodoxies—certain “truths” that dictate how they approach consumers, and how they make decisions. Now, in an increasingly volatile age, there are a number of new truths.

“Mobile is Everything” – the tagline for this year’s Mobile World Congress is particularly apt given the conference, now in its 29th year, has swelled to a 100k+ attendee juggernaut that does actually cover “everything”.

An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added complexity is worth it, and asking for a fix. Is it really that complicated? If so, why?  

Ever wondered how Programatica Buying works?

Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers – and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.