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Welcome to the seventh episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless. 

Nearly 59 million immigrants have arrived in the U.S. in the past fifty years, after the passage of a landmark 1965 bill that rewrote U.S. immigration policy.

The Federal Communications Commission released the results of its ongoing nationwide performance study of consumers’ fixed broadband Internet access service in its fifth “Measuring Broadband America” report.

Sensis has launched SensisHealth, a specialized health care marketing practice to help providers, payers and pharmaceutical companies improve outcomes for a diverse population of patients and caregivers.

The Smithsonian’s National Museum of American History is launching a multiyear collecting initiative, “Latinos and Baseball: In the Barrios and the Big Leagues,” to identify artifacts that reflect the social and cultural influence of the game on Latino communities.

In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead.  By Andy Brown – CEO / Kantar Media

When buying programmatically, there are many important factors that come into play. Being able to buy display, as well as inventory across channels via a single platform, are two of the top ones, according to US media practitioners.

Advertising endeavors to do many things: inspire, motivate, persuade. One thing that it almost certainly never attempts to do is “creep out” its intended audience. However, when consumers talk about targeting, one of the phrases they most frequently use is, in fact, “creeped out.”  By Joline McGoldrick – Research Director / Millward Brown Digital

And one day you come to the realization: everything we’ve heard about those darned Millennials has been previously said about us Hispanics. Hopelessly spoiled? Check. Unruly? Check. Mentally scattered and unable to follow instructions? Check. Collaborative? Prone to self-employment and job hopping? Check. Hey, don’t take my word for it, y’all.  By Gonzalo López Martí /  LMMIAMI.COM

The Federal Trade Commission filed an administrative complaint charging that Staples, Inc.’s proposed $6.3 billion acquisition of Office Depot, Inc. would violate the antitrust laws by significantly reducing competition nationwide in the market for “consumable” office supplies sold to large business customers for their own use.

Healthcare, as an industry, is uniquely positioned to create powerful social innovation by virtue of the connections between patients, as well as within the community of doctors. The fact that there are almost no good examples of social healthcare brands cannot be written off purely to FDA regulations (or the lack thereof) in this area. The root of the issue is a lack of understanding of how social and technological innovations really affect culture, and how marketing needs to reflect it. A presence of social platforms is a far cry from an understanding of what it is to be a social brand.

Category management in the food retail industry is stagnant, according to a new study by Food Marketing Institute (FMI), Deloitte Consulting LLP, and Winston Weber, but a roadmap to a more insightful shopper-centric way of doing business is accessible in today’s market. The collaborative business planning study suggests that the biggest shortcomings of category management relate to being too product-focused and too narrow in approach.

SAP Hybris announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one personal customer experiences.”

By adding an average of 281 people per day during the last year, North Carolina’s population crossed the 10 million mark, making the state the ninth in that category, according to U.S. Census Bureau state population estimatesy.

This report looks at the media consumption habits of U.S. consumers of legal drinking age (LDA). It provides three different perspectives.

This is the second consecutive year the ANA surveyed its members to identify the Marketing Word of the Year. Members chose from 13 words that also included ad blocking, customer journey, disruption, experiential, fraud, the Internet of Things, mediapalooza, sharing economy, and viewability.

With the availability of channel customization and high-quality programming via online streaming services, more TV audiences are choosing to downsize or opt out of their pay-TV services.

Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.

Classic holiday traditions like watching holiday specials and playing board games after dinner continue to endure, but newer technology-based pastimes like Netflix binge watching and video and mobile games are becoming emerging traditions.

HispanicAd.com in association with Adam R Jacobson are proud to annouced the availability of the 2015 Hispanic Market Overview.  To download click on image or CLICK HERE.