Agency

Decades back, diversity and inclusion were largely seen as social initiatives mandated through the federal government and embraced by only a handful of blue-chip companies. Fast forward to today — it’s now a competitive advantage that smart companies can’t afford to ignore.  By Jorge A. Plasencia Co-Founder, Chairman and CEO of República

Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market. Higher deductibles and copayments, greater transparency into provider performance and costs, and the rise of network narrowing and provider-led health plans are prodding patients to become more involved in healthcare decision making than ever before.

Maintaining a strong brand that represents the core values of the consumers they serve, differentiating from competitive offerings and generating positive customer experiences is key to surviving in today’s competitive healthcare climate. Healthcare, meet the business world.

Procter & Gamble (P&G) shifted most of its business from Publicis Groupe’s Starcom MediaVest Group (SMG) to two other agencies — Dentsu Aegis Network’s Carat and Omnicom Media Group.

Agencies are investing in programmatic ads on a range of media, including television. But many ad agency professionals say they are still not planning to allocate any programmatic spending to local TV.

There’s nothing new about the phrase “the right time, the right consumer, the right place”. Digital has made it more current and more possible – but also more challenging.

Argentina, Brazil, Chile, Colombia, Mexico and Peru are the six largest economies in Latin America. They are also the most significant digital video markets in the region.

The Mobile Marketing Association (MMA) announced the release of the 2015 Mobile Trends Report. As a retrospective of this year’s best work and most notable mobile strategies, the report reveals a clear and persistent focus by mobile marketers on deepening human relationships and leveraging the best that mobile has to offer to do so.

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them

Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.

As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).

Miami based CommonGround/MGS has advised all of their employees yesterday that they no longer are employed at the agency and that the company has filed Chapter 7 bankruptcy with the intent to liquidate all assets.  After filing the story we received a call from the agency spokeswpman at CommonGround/MGS advising us that they have not filled for bankrutpcy, but did not deny the remainder of the story.

According to the Wall Street Journal, the Board of Directors of Univision Communications Inc. will decided to postpone their IPO this year based on lackluster performance of media stocks, the potential rate hike by the Federal Reserve and the current IPO environment.

U.S. Millennials prioritize social over other forms of media, with 71% using social media daily, or watching online video (76%). This age group is also the most likely to adopt new buying methods such as mobile payments with 9% of U.S. millennials using mobile payment applications daily. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.

So what if you saw a traditional TV commercial for a car insurance company, and somehow the next commercial, hacked by scammers, told you what a lot of bunk that insurance company was up to?

Retail marketers use a variety of digital programs to meet their objectives, but that mix shifts regularly.

Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in their hand. It’s a passive experience and the ads are par for the course. In real-time viewing situations, commercial interruptions are beyond the audience’s control.

As more of our content moved into the cloud and off of individual devices, each screen simply became a portal onto a unified set of personal content. TV, radio, music, news, etc. were not tethered to specific types of technology, places or circumstances.

Fraudulent impressions, infringed content, and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually.

The app was launched in an effort to address the underserved needs of the Latino “Millennial” smartphone user.