Agency

Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in their hand. It’s a passive experience and the ads are par for the course. In real-time viewing situations, commercial interruptions are beyond the audience’s control.

As more of our content moved into the cloud and off of individual devices, each screen simply became a portal onto a unified set of personal content. TV, radio, music, news, etc. were not tethered to specific types of technology, places or circumstances.

Fraudulent impressions, infringed content, and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually.

The app was launched in an effort to address the underserved needs of the Latino “Millennial” smartphone user.

Univision Digital announced the launch of “Udisea,” a new digital video platform targeted to multicultural, Spanish-speaking millennials.

Celebrity Pink has partnered with Univision Communications to launch Body Sculpt by Celebrity Pink with Ximena Cordoba, on-air personality on Univision Network’s popular entertainment program “El Gordo y La Flaca” (The Scoop and the Skinny) as the brand ambassador.

According to The wall Street Journal, the Board of Directors of Yahoo is considering selling its interest in the Chinese portal Alibaba and Yahoo Japan. 

Anheuser-Busch will continue as the Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).  As part of the agreement, Anheuser-Busch will also expand its marketing partnership to include USA Basketball and the league’s Hispanic marketing initiative, Noches éne-bé-a.

Barilla is celebrating Latinas’ creativity in the kitchen and passion for new flavors with the launch of its latest campaign, Latino Italian Fusion.

When the first Burger King opened in Paris over a year ago, the huge queue of people waiting outside was featured on French television. The people queuing were not just expecting any burger or any fries, they were longing for one thing: the Burger King experience.

These brands have managed to create an imagery that transcends their name, their logo and the products they sell.

Retailers have long capitalized on our impulsive human nature. But it was the emergence of consumer psychology in the 1950s that allowed marketers to get really, really good at it. All those candy bars at the checkout and can’t miss offers at end-caps are big business for retailers.

As savvy U.S. shoppers demonstrated their on- and off-line prowess, searching for deals, and mapping out their routes at home before heading out to shop this Thanksgiving weekend, two things happened. For one, they spent less overall – a whopping $1 billion less, according to retailing research firm ShopperTrak. In addition, their moods improved.

LatinWorks has announced the appointment of Christy Kranik, a 12-year veteran of the agency, and former Dell marketing executive, to the role of Executive Vice President and General Manager. Joining her leadership team as Executive Creative Director, is Gabriel Garcia, an accomplished and highly respected creative who joined the agency when his former shop, Cultura, was acquired by LatinWorks in 2008.

By Gonzalo López Martí / LMMIAMI.COM

• Last week I admitted I am a de facto mouthpiece for various professionals in our industry who, for a number of reasons, want their opinions to be known while obsessively keeping their identities out of the picture.
• Yes, that’s the secret sauce: north of 50% of what I write is not strictly my opinion.
• I get a lot of material from peers, colleagues, rivals, competitors and outright enemies.

MAGNUS Media announced the inception of MAGNUS Sports, a fully integrated division dedicated to the worldwide representation of major athletes.

It’s that time of the year already. Turkey Day has come and gone. Your neighbors have put their Christmas decorations up. Stores play endless Christmas songs. So brace yourself for an avalanche of 2016 predictions and “best of 2015” articles.

As the youngest group of adult consumers, Millennials are the most underinsured generation. In large part, this is because many have delayed many major life milestones such as purchasing a car and a home, or starting a family, when compared to past generations.

The report shows that younger adults, ages 18-34, are more likely to favor smartphones for retail activities than any other age group. While overall, consumers are more likely to purchase using a tablet (35%) than a smartphone (28%), this younger generation is more inclined to make purchases using their smartphones (43% vs. 35% on a tablet). In comparison, those 35-54 are more apt to use a tablet for their shopping needs and are more apt to make purchases on those devices (41% vs. 35% general population).

Turns out the stereotype of selfie-obsessed, share-happy Millennials might be flawed