Agency

In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future?  by Richard Benson-Armer, Steve Noble, and Alexander Thiel

There are few universal truths when examining industry advertising spending in 20 global markets.

Simply put, we’re living in the ‘age of now’. The proliferation of smartphone technology has made us accustomed to always-on connectivity.

Sprint announced that Roger Solé is appointed chief marketing officer, effective immediately.

Univision Communications Inc. and Grupo Televisa, S.A.B. y announced plans to expand upon their existing programs to provide more opportunities for Latinos in the U.S. media and technology sectors in 2016.

Parents’ view of their neighborhood differs sharply by income. 

What is the current state of healthcare in America? Is it getting better, staying the same, or getting worse?

A group of employees of Commonground/MGS under the leadership of Jorge Espinosa filed in South Florida Federal District Court a lawsuit against PCH Communications, (aka) Commonground/MGS.

The McClatchy Company is launching InCubaToday.com and EnCubaHoy.com, websites featuring aggregated news and information from numerous sources, comprising useful tips, advice, videos and social media posts from Cuba, the U.S. and around the world.

I’m referring to the explosion of wicked problems:  complex, dynamic problems that defy black-and-white solutions. These are questions that can’t be answered by yes or no — the answer always seems to be maybe.  There is no linear path to solve them. You just keep going in loops, hopefully getting closer to an answer but never quite arriving at one. Usually, the optimal solution to a wicked problem is “good enough – for now.”

Multicultural segments progressed in 2015 to culminate in a record Holiday season, most likely the highest expenditure Holiday season by Hispanics, African Americans and Asian Americans ever.

Marketers are ramping up their technology investments to better understand consumer needs and behaviors.

Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.

Here are a couple of good things that would benefit our Industry in 2016, obviously from my perspective.  By Gene Bryan / CEO of HispanicAd.com

Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014. Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector.  by Moinak Bagchi, Sonja Murdoch, and Jay Scanlan

Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. Here are eMarketer’s predictions for what will happen next year.

While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year.

By Gonzalo López Martí   –    LMMIAMI.COM

• In the 1860s, when the gold rush took place in, of all places, San Francisco the only folks who really made money were the opportunists selling picks and shovels to the myriad wannabe miners flocking to the Bay Area.
• Or so the cliché goes.
• In 2015’s Silicon Valley retaining a good PR team is as important -or more- than employing the best engineers.
• Cuz, let’s face it, attracting investors is, more often than not, all about the hype.
• The pixie dust.
• C’mon.
• That’s our game, folks.

Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies.

The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier.  by David Champagne, Amy Hung, and Olivier Leclerc