Agency

What will networks do if two extremely lucrative ad categories — pharmaceuticals and fantasy sports — drop out of the ad game?

Although many observers have documented a global decline in democratic rights in recent years, people around the world nonetheless embrace fundamental democratic values, including free expression.  By Richard Wike and Katie Simmons

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.

Why is it that marketing gurus always want to kill off television, or at least inflict a flesh wound? FMCGs are today reporting that they would be spending less on television and more on digital if their retailers would play ball — but instead, their “trade partners” expect brands to be supported with television advertising, and so buying spots watched by millions on their sofa carries on.

More Mexican immigrants have returned to Mexico from the U.S. than have migrated here since the end of the Great Recession, according to a new Pew Research Center analysis of newly available government data from both countries. The same data sources also show the overall flow of Mexican immigrants between the two countries is at its smallest since the 1990s, mostly due to a drop in the number of Mexican immigrants coming to the U.S.  By Ana Gonzalez-Barrera

Children’s Miracle Network Hospitals, in partnership with Azteca America, hosted a six-hour “Salvé Un Angelito…¡Te Toca!” live television event on Nov. 14, raising $500,000. 

The biggest night in Latin music returns to the city of Las Vegas, bringing with it many brands that will leverage the equity and power of the Latin GRAMMY brand to better connect with Hispanic consumers.  By Lili Gil Valletta

Responding to the billions of advertising dollars being spent to promote prescription products, physicians at the Interim Meeting of the American Medical Association (AMA) adopted new policy aimed at driving solutions to make prescription drugs more affordable.

The Digital Advertising Alliance (DAA) released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment.

This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.

John Reilly has been elevated to Senior Vice President Entertainment & Multicultural communications at Rogers & Cowan.

According to a new report, advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output.

A new global Nielsen study discovered that Millennials and Generation Z are surprisingly traditional when it comes to their aspirations, their entertainment pursuits and media consumption.

More than half of US marketing executives are including at most one other language, in addition to English, to their multilingual content strategy. But to have greater global reach, much more is needed.

The study found that 52 percent of companies now have a stand-alone Sponsored Social budget for their brand, and find Sponsored Social to be in the top three most effective marketing investments they make.

Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.

Around this time of the year, most marketers whose fiscal year runs parallel to a calendar year are in the final stage of planning their 2016 budgets.

Millennial is the word on every brand’s mind. And naturally, it’s on the minds of agency leaders and recruiters.

the community, part of SapientNitro, announced the appointment of Tyler Witkin as a Senior Strategic Planner. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agency’s brand stories.

By Gonzalo López Martí / LMMIAMI.COM

• Whether we like it or not, espanglish is the language we speak (Latinos and, increasingly, Anglos too).
• Some purists whine about it.
• You probably heard that line that goes “When I came to this country, I spoke one language. Now I speak none.”
• I beg to differ.
• A language is alive when it mutates and adapts.