Agency

By Gonzalo López Martí   –    LMMIAMI.COM

• In the 1860s, when the gold rush took place in, of all places, San Francisco the only folks who really made money were the opportunists selling picks and shovels to the myriad wannabe miners flocking to the Bay Area.
• Or so the cliché goes.
• In 2015’s Silicon Valley retaining a good PR team is as important -or more- than employing the best engineers.
• Cuz, let’s face it, attracting investors is, more often than not, all about the hype.
• The pixie dust.
• C’mon.
• That’s our game, folks.

Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies.

Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV.

Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.

$330 billion. That’s how much Hispanics spent at retail in 2014. A number of that size is a wake-up call to any retailer who has yet to weigh the impact Hispanics can have on their business. How can retailers capitalize on this expansive retail opportunity?  By Kathy Whitlock / Univision Insights

The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk.  By Pedro de Córdoba – Chief Strategy Officer / Eventus

Tweens and teens spend significant time with media and technology every day — but that’s where the stereotypes stop. The Centennial generation consumes more media than they create. There are considerable differences in the way boys and girls engage with media; and all teens use a lot of social media but it is not their favorite media pastime.

Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.

Young adults, age 22 to 35, with all levels of educational attainment were asked to provide a snapshot of their current income, amount of savings, and the amount and types of debt/loans they are repaying.

2016 will be a year of firsts for players within healthcare as the industry adapts to the main forces driving the New Health Economy: the rise of consumerism, the focus on value, downward pressure on costs, technological innovation and the impact of new entrants.

Century 21 Real Estate LLC announced that it will partner with the full-service Hispanic and digital agency, Polvora Advertising, to further concentrate on meeting the unique needs of the diverse Latino communities.

Just read in Ad Age an article titled “New Agency to Rise From Commonground/MGS Ashes, Commonground Co-founders Will Launch New Shop in Chicago”.

Definitively there are ashes here.  The partners burned this one to the ground.

The middle class is losing groundAfter more than four decades of serving as the nation’s economic majority, the American middle class is now matched in number by those in the economic tiers above and below it.

The Telemundo Station Group announced the launch of its newly redesigned digital platforms, which include an updated and streamlined look for 15 Telemundo-owned station online properties, including desktop, mobile and station apps.

Univision Digital announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media

The research aimed to gather consumer views and specific areas of concern that lead travelers to alter their plans, intentions or destination picks. Among these events and incidents are terrorist attacks, natural disasters, disease outbreaks, regional conflicts, political upheaval, crime and violence, civil unrest, plane crashes, and cruise line accidents or food safety issues.

There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in 2016.

Univision Communications Inc. in partnership with preeminent political research firms David Binder Research and Moore Information, released the findings of a study on the Hispanic voter profile that confirm that the Hispanic vote in the 2016 election season is up for grabs. Directly contradicting the common assumption that Hispanics always vote Democrat, the study found that 55% of Hispanic registered voters age 25-54 are persuadable and in fact, frequently cross party lines.

República announced that it was selected by PR News as one of the “Top Places to Work in PR.”

With the availability of channel customization and high-quality programming via online streaming services, more TV audiences are choosing to downsize or opt out of their pay-TV services.