Agency

By Gonzalo López Martí     LMMIAMI.COM

• If you’ve been watching Stephen Colbert &/or Jimmy Falllon as of late you guessed it already: branded content and product integration is where the money will be at in the future.
• Marketing dollars will increasingly be spent inside the shows.
• Campaigns will be built into the programming.
• As opposed to the sidelines of the commercial break.
• This is certainly not new.
• Been around since the beginning of marketing as we know it.
• But it’s coming back with a vengeance.

After nearly a decade of steady economic growth, Colombia finds itself with an increasingly digital populace—and an ad industry that is only just beginning to catch up to it.

Millennials are deal shoppers who won’t compromise on quality. They place a premium on authenticity–from the products they buy to their interactions with brands. In particular,

Known for their plugged-in nature, teens seem to be natural born multitaskers with the ability to text, talk, work, and walk simultaneously without crashing head first into a street pole.

After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.

Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience?

Smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.

Holiday cheer is making a comeback but without shiny boxes and bright wrapping, according to Deloitte’s 30th annual holiday survey of consumer spending intentions and trends.

What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.

There’s little question in the digital marketing industry that consumer attitudes to advertising are a concern. The rise of ad blocking could be a wake-up call about intrusive, annoying and irrelevant messages—if the industry takes heed.

Based in Miami, Bermudez will be charged with growing and managing communications solutions for some of the community’s largest clients.

República announced that it has received Corporate Plus designation from the National Minority Supplier Development Council (NMSDC)

How do you get the most out of a conference?  That’s a simple question, but one that too many people tend to overlook because we’re all busy and simply just show up.

Tengo que hacerle caso a mi corazón, y aunque probablemente estas palabras no sean del todo populares con la mayoría de mis colegas, aprovecho este espacio para un humilde llamado de atención.  Es motivo de creciente preocupación para mi observar cómo muchos creativos están cayendo en su propia trampa. Lo vemos sobre todo en los festivales, pero gracias a la “desnudez” del Social Media, cada vez se nota más en vanos y superfluos postings que intentan amplificar esos casos, montados para hacer sentido de campañas más que de las propias ideas.  Por Luis Miguel Messianu, Creative Chairman-CEO at Alma DDB Miami

Consumers will pay a premium for local food – 78 percent of survey respondents are willing to pay a 10 percent premium for local food, up from 70 percent in 2014.

Latinas Think Big, a global society of progressive Latinas, and a social innovation platform created to catalyze the careers and ventures of Latinas, is announcing the launch of the first startup communities designed for Latinas.

Predictive marketing is emerging as the best strategy to embrace data analytics to guide decisions and increase the visibility of markets. While it is still the early stages for this strategy, it won’t be long until most organizations will be investing in it. Predictive marketing is poised to enter the mainstream, and those organizations that move forward with it will lead their markets.

We are reaching fever pitch when it comes to marketing to Millennials.

The TV advertising landscape looked very different in the ’80s, when Wendy’s ran its famous “Where’s the Beef?” campaign.  TV advertising measurement is due for a makeover!  ComScore’s acquisition of Rentrak demonstrates how media consumption, particularly video, is becoming more and more addressable.  So marketers are looking for data that helps them understand viewer behavior and marketing effectiveness.

Despite an internet penetration rate that lags behind nearly all its neighbors, Mexico still remains a major digital market due to the sheer size of its population.